Tag Archives: PR

Marketing in the Round – Episode #156

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For those of you that don’t know Gini Dietrich, you need to make her acquaintance. First, she’s one of the nicest people I know and second she is a blogging and content marketing rock star. You may recall Gini’s appearance on Brand Fast-Trackers last year, when she made the bold statement that soon, social media will be everyone’s job (if it’s not already), meaning that social is not going away and brands need to be actively engaging their customers. Gini has a new book out called Marketing in the Round that she co-authored with Geoff Livingston. Geoff is a marketing strategist, fundraiser and the VP of Strategic Partnerships at Razoo, a fantastic organization we will talk more about next week.

Marketing in the Round is all about breaking down the organizational silos that exist on both the brand and agency side and how to market in an open, communicative and ultimately more successful business model. There are many books on social media, but this is a honest to good marketing book. Gini and Geoff clearly explain the pros and cons of every single marketing strategy, including social. They guide us through breaking down communication barriers between departments and forming a truly integrated marketing program on multiple levels.

For a great review of the book, skip on over to Inkling Media and read Ken’s review, posted today. Tune into our interview with Gini and Geoff to learn more and don’t forget to buy the book!

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Social Media will be everyone’s job – If it isn’t already (Ep 133)

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Today, we speak with Gini Dietrich, a top PR professional who is really doing it, utilizing social media as a way to engage, connect and communicate with clients and consumers.  She has taken the digital medium and utilized it as a tool to re-invent her business model. Gini’s strategy has placed her at the top of the digital sphere and has proven to be a success story for many clients, peers, colleagues and communities. In this podcast, Gini shares why listening, monitoring and making sure your brand goes to the audience is so critical, and why you cannot participate online without engaging.  She also shares how the human element can change customer loyalty and create brand ambassadors.   Gini predicts that you have about 24 months to begin re-inventing your own business and personal models because engagement through social media will become a common denominator in all job descriptions.

 Here’s a link to Gini’s Blog Spin Sucks.


Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc., a firm that uses non-traditional marketing in a digital world. The author of Spin Sucks, the 2010 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog, Gini has delivered numerous keynotes, panel discussions, coaching sessions, and workshops across North America on the subject of using online technology in communication, marketing, sales, and HR.

One of the top rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel. She also can be found writing at Crain’s Chicago Business, AllBusiness, and Franchise Times.


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A sign of things to come…(Ep 42)

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Social Media consultants and ad/marketing/PR firms specializing in Social Media are becoming increasingly common. This week’s issue of PR Week has an article about one such (new) agency.

AdHocnium is particularly notable, as it was started by Chris Heuer, cofounder of the Social Media Club, with the help of other top-tier social media pros, including Brian Solis, Tom Foremski and Neville Hobson.

Many brands have yet to embrace social media, while still others simply have not figured out how to utilize it effectively. Those in the first category will eventually find themselves falling behind if they continue to resist social media. But for those who are trying, firms like AdHocnium may prove the key to staying relevant and current.

“Social media pros form a firm” [PR Week]

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