Tag Archives: Edelman Digital

Brands must go beyond the tactical to be a true social business – Episode #162

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Social Business

There has been a lot of discussion lately around brands on Facebook, particularly in regards to their IPO. The real question is how will brands use tools like Facebook in the future? How will they really be leveraging social? Today, we turn to one of the most respected experts in this field. David Armano is the EVP, Global Innovation & Integration at Edelman Digital and the brains behind the well-respected Logic+Emotion blog.

David describes social business and what the term means as brands continuing to develop their social initiatives. According to David, brands have 5-10 years of hard work ahead. A true social business views social holistically, and goes beyond the tactical (social media marketing, and integrating PR and customer service into social profiles).

David also shares why he is bullish on Facebook long-term, what they are doing with sponsored stories and advertising is really breaking the mold. We discuss why influencer marketing is just a new form of advertising in its infancy and the same thing brands have been doing forever. Lastly, we discuss the emergence of the intrapreneur.

Fascinating episode on Facebook, social business and more!  Tune in below or on iTunes or Stitcher (enter code brandconnection for a chance to win).

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How PR agencies are embracing and owning social media with Edelman Digital’s SVP/Director of Insights, Steve Rubel (Ep 100)

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In this episode, Steve talks about how PR agencies are embracing and owning social media by developing in-house solutions and strategies for their clients, how social media enables brands to speak with consumers on a person-to-person basis and why knowing what your brand wants to accomplish with social media is your first task when developing your social strategy.

Steve Rubel is the SVP and Director of Insights for Edelman Digital. He studies global technology, media and online trends and shapes them into actionable insights and marketing communications strategies. In his role, Rubel has served as senior strategic advisor to Edelman clients such as Dannon, HP, PepsiCo, Zagat, Unilever, Microsoft and many others. Rubel supports the account planning processes, intellectual property development and the firm’s innovation and business development efforts. He is a member of the Edelman Digital senior leadership committee. Prior to joining Edelman in 2006, Rubel worked for 15 years in a variety of marketing communications positions in corporate, non-profit and small/mid-sized PR firms. Most recently, he spent five years at CooperKatz & Company where he pioneered the use of blogs as a marketing vehicle for clients such as the Association of National Advertisers, simplehuman, and Vespa. Steve’s writings on emerging technology have been called must-read by the Wall Street Journal, Forbes, CNET, PC Magazine and Forrester Research. In addition, he is actively followed by more than 34,000 on Twitter, writes a bi-weekly column for Advertising Age and is often sought by the press and as a keynote speaker. Rubel has been named to several prestigious lists, including: PR Week’s 40 Under 40, The Forbes.com Web Celeb 25, PC Magazine’s 100 Favorite Blogs, Media Magazine’s Media 100, the AlwaysOn/Technorati Open Media 100 and the CNET News.com Blog 100.

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