Tag Archives: Cause Branding

“The New Price of Doing Well is Doing Good” – Episode #158

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We recently spoke with David Jones, the Global CEO of Havas (and EuroRSCG). We discuss David’s recently published book, Who Cares Wins.

David shares why corporate social responsibility must be at the core of business strategy. In this “age of damage,” says David, “companies can’t hide.”  This is a paradigm shift; consumers are beginning to demand that businesses become more socially responsible. This goes beyond companies simple being responsible in terms of sustainable practices; it extends into companies actually giving back as well.

Moreover, David argues that social media “has taken corporate responsibility out of the silo and into the P&L.” David is on the forefront of a global movement and every brands needs to take a listen to what he is saying. Tune in here and pop over to Amazon to buy his must-read book.

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Brand Fast-Trackers #138 – Advice from the “Mother of Cause Marketing” Carol Cone

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In today’s episode, we speak with Carol Cone, who is the Global Practice Vice Chairman, Edelman Business + Social Purpose.  Carol has over 25 years of experience creating substantive public-private partnerships that advance solutions for social issues with brands like Avon, P&G and the American Heart Association. We discuss why an authentic CSR initiative is a must for top-tier brands. Carol discusses why cause partnerships needs to be launched as completely and as strategically as any other business initiative and what brands need to do to build global awareness for their Corporate Social Responsibility (CSR) programs. Take a listen to our full conversation here.

 Here’s a link to Edelman’s Business + Social Purpose.

Bio:

Carol Cone has over 25 years of experience creating substantive public-private partnerships that advance solutions for social issues. As founder of Cone, Inc., she led the development of initiatives for Avon; ConAgra Foods; Chevrolet; ITT; PNC Financial Services; Procter & Gamble; Reebok; Western Union; and the American Heart Association, helping raise awareness and more than $1.2 billion for causes. In 2007, PRWeek called her “arguably the most powerful and visible figure in the world of Cause Branding.” In 2010 she joined Edelman to continue her journey guiding groundbreaking corporate citizenship efforts as managing director, Brand and Corporate Citizenship.

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