http://www.brandfasttrackers.com/index.php en-us © 2006-2011 Brand Fast-Trackers Brian F Martin, CEO of Brand Connections Want to be a top marketer? Whether you specialize in advertising, media or brand marketing, this podcast will show you how. Brand Fast Trackers is a weekly podcast focused on helping you become a top marketer. Whether your specific discipline is advertising, media or brand marketing, the goal is still the same...to build brands and sell more product. Each week we will speak with some of the best in the business working on some of the biggest brands in the world. We will all collectively learn from those who are doing it every day...not those who are talking about it, but those who are doing it. If you are passionate about marketing, are passionate about your career and want to be the very best, we think you will love this podcast. Brand Fast Trackers is a weekly podcast focused on helping you become a top marketer. Whether your specific discipline is advertising, media or brand marketing, the goal is still the same...to build brands and sell more product. Each week we will speak with some of the best in the business working on some of the biggest brands in the world. We will all collectively learn from those who are doing it every day...not those who are talking about it, but those who are doing it. If you are passionate about marketing, are passionate about your career and want to be the very best, we think you will love this podcast. Brian F Martin, CEO of Brand Connections info@brandconnections.com no Brian F Martin, CEO of Brand Connections Leveraging Voice of Customer to Increase Sales Today, we speak with Jonathan Levitt, the CMO of OpinionLab about listening to customers in a whole new way. Jonathan discusses the blind spots of traditional market research. Historically, a business would see a 30% purchase conversion rate and be pleased with results, but Jonathan points out that what that really means is that 70% of your customers are walking into your store and NOT buying. He discusses how business can improve the customer experience by soliciting feedback from them and measuring it while the customer is in location (in store, website, etc) and use this to make a real impact on sales. If you are either a business owner or a brand marketer, you need to hear Jonathan's insights. Today, we speak with Jonathan Levitt, the CMO of OpinionLab about listening to customers in a whole new way. Jonathan discusses the blind spots of traditional market research. Historically, a business would see a 30% purchase conversion rate and be pleased with results, but Jonathan points out that what that really means is that 70% of your customers are walking into your store and NOT buying. He discusses how business can improve the customer experience by soliciting feedback from them and measuring it while the customer is in location (in store, website, etc) and use this to make a real impact on sales. If you are either a business owner or a brand marketer, you need to hear Jonathan's insights. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_jonathan_levitt.mp3 Fri, 13 Jan 2012 07:00:00 EDT 30:01 marketing,media,advertising no Brian F Martin, CEO of Brand Connections It's the 'Social' that's important, not the 'Media' Today, we speak with Ken Mueller on the beauty of small business, why it is uniquely positioned to reap the benefits of social engagement. We also speak about cause marketing and why aligning with a cause makes sense for businesses (small and large alike). Ken is an active social media blogger and curator, and offers important lessons for all marketers, particularly those of you looking to launch your own businesses. Today, we speak with Ken Mueller on the beauty of small business, why it is uniquely positioned to reap the benefits of social engagement. We also speak about cause marketing and why aligning with a cause makes sense for businesses (small and large alike). Ken is an active social media blogger and curator, and offers important lessons for all marketers, particularly those of you looking to launch your own businesses. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_ken_mueller.mp3 Mon, 09 Jan 2012 07:00:00 EDT 23:07 marketing,media,advertising no Brian F Martin, CEO of Brand Connections How Creativity is Shifting the Conversation Today, we speak with Billee Howard and talk about the shifting role of creativity. We used to think of it as an area of the building (creative floor) or a group of people (art department), but creativity is changing the conversation. Allison & Partners recently conducted a study on this and spoke with hundreds of C-Level executives. Today, we speak with Billee Howard on how creativity is permeating everything we do. It is a really fascinating study and you will look at creativity differently. Billee reveals why this is a paradigm shift, which only has an upside for your brand, agency or business. Today, we speak with Billee Howard and talk about the shifting role of creativity. We used to think of it as an area of the building (creative floor) or a group of people (art department), but creativity is changing the conversation. Allison & Partners recently conducted a study on this and spoke with hundreds of C-Level executives. Today, we speak with Billee Howard on how creativity is permeating everything we do. It is a really fascinating study and you will look at creativity differently. Billee reveals why this is a paradigm shift, which only has an upside for your brand, agency or business. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_billee_howard.mp3 Fri, 04 Nov 2011 07:00:00 EDT 19:12 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Social Media will be everyone's job - If it isn't already Today, we speak with Gini Dietrich, a top PR professional who is really doing it, utilizing social media as a way to engage, connect and communicate with clients and consumers. She has taken the digital medium and utilized it as a tool to re-invent her business model. Gini's strategy has placed her at the top of the digital sphere and has proven to be a success story for many clients, peers, colleagues and communities. In this podcast, Gini shares why listening, monitoring and making sure your brand goes to the audience is so critical, and why you cannot participate online without engaging. She also shares how the human element can change customer loyalty and create brand ambassadors. Gini predicts that you have about 24 months to begin re-inventing your own business and personal models because engagement through social media will become a common denominator in all job descriptions. Today, we speak with Gini Dietrich, a top PR professional who is really doing it, utilizing social media as a way to engage, connect and communicate with clients and consumers. She has taken the digital medium and utilized it as a tool to re-invent her business model. Gini's strategy has placed her at the top of the digital sphere and has proven to be a success story for many clients, peers, colleagues and communities. In this podcast, Gini shares why listening, monitoring and making sure your brand goes to the audience is so critical, and why you cannot participate online without engaging. She also shares how the human element can change customer loyalty and create brand ambassadors. Gini predicts that you have about 24 months to begin re-inventing your own business and personal models because engagement through social media will become a common denominator in all job descriptions. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_gini_dietrich.mp3 Thu, 27 Oct 2011 07:00:00 EDT 23:17 marketing,media,advertising no Brian F Martin, CEO of Brand Connections How Social Networking has changed how we live There is tremendous data to suggest that social media has fundamentally changed the way we live and communicate. We send out 35MM tweets per day and spend 700B minutes on Facebook per month - really astonishing statistics when you think about it. There is no way that usage could not alter how we are communicating and therefore living. In this podcast, we speak with David Epstein and Steven Revare, authors of Social Butterflies. The process they used to write the book was to speak with the social media mavens who are really shaping how consumers use these mediums. Though the book is not written for brands, we were very curious to ask David and Steven how consumers are reacting to the degree to which brands are utilizing the social media space. I think you will be surprised on what they say. There is tremendous data to suggest that social media has fundamentally changed the way we live and communicate. We send out 35MM tweets per day and spend 700B minutes on Facebook per month - really astonishing statistics when you think about it. There is no way that usage could not alter how we are communicating and therefore living. In this podcast, we speak with David Epstein and Steven Revare, authors of Social Butterflies. The process they used to write the book was to speak with the social media mavens who are really shaping how consumers use these mediums. Though the book is not written for brands, we were very curious to ask David and Steven how consumers are reacting to the degree to which brands are utilizing the social media space. I think you will be surprised on what they say. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_david_epstein_steven_revare.mp3 Mon, 03 Oct 2011 07:00:00 EDT 29:45 marketing,media,advertising no Brian F Martin, CEO of Brand Connections How to Compete and Dominate your Industry's Giants Most brands are not giants. In fact, most brand managers are dealing with limited budgets and struggle to break through the status quo. In this podcast, we talk to the author of Killing Giants: How to Topple the Goliath in your Industry, Stephen Denny. The book gives phenomenal examples of how the upstart can dominate by using unique strategies. This story is so brilliant. Stephen Denny studied them. If you are starting a new business, particularly a new digital business, these strategies are practical and applicable. You will love them. Most brands are not giants. In fact, most brand managers are dealing with limited budgets and struggle to break through the status quo. In this podcast, we talk to the author of Killing Giants: How to Topple the Goliath in your Industry, Stephen Denny. The book gives phenomenal examples of how the upstart can dominate by using unique strategies. This story is so brilliant. Stephen Denny studied them. If you are starting a new business, particularly a new digital business, these strategies are practical and applicable. You will love them. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_stephen_denny.mp3 Tue, 27 Sep 2011 19:00:00 EDT 30:09 marketing,media,advertising no Brian F Martin, CEO of Brand Connections The Business Model of Demand Media - new podcast with Jacob Ross! Demand Media has tremendous brand awareness with well-known sites like typeF, LIVESTRONG.COM and eHow.com. They held their IPO in January of this year. In this podcast, Jacob shares the paradigm behind their business model. As a marketer, this is a model you want to understand as they are providing content based on what consumers are searching for at any given time. These are great lessons for any marketer on letting your content work for you. Demand Media has tremendous brand awareness with well-known sites like typeF, LIVESTRONG.COM and eHow.com. They held their IPO in January of this year. In this podcast, Jacob shares the paradigm behind their business model. As a marketer, this is a model you want to understand as they are providing content based on what consumers are searching for at any given time. These are great lessons for any marketer on letting your content work for you. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_jacob_ross.mp3 Thu, 04 Aug 2011 07:00:00 EDT 14:34 marketing,media,advertising no Brian F Martin, CEO of Brand Connections How to be first in an already crowded category with entrepreneur Warren Struhl Today we speak with lifelong entrepreneur Warren Struhl about what it takes to be an entrepreneur, why it doesn't feel like work and his suggestions on finding a way to be first in a super crowded category. In addition to founding, investing in and advising a portfolio of companies over the years, Warren has recently partnered with LeBron James to break into the crowded energy category with the truly innovative SHEETS product. Today we speak with lifelong entrepreneur Warren Struhl about what it takes to be an entrepreneur, why it doesn't feel like work and his suggestions on finding a way to be first in a super crowded category. In addition to founding, investing in and advising a portfolio of companies over the years, Warren has recently partnered with LeBron James to break into the crowded energy category with the truly innovative SHEETS product. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_warren_struhl.mp3 Mon, 18 Jul 2011 07:00:00 EDT 21:09 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Reinvigorate your brand. Tips from the Celebrity CMO In this episode, Jeffrey Hayzlett, the man Forbes calls 'The Celebrity CMO', shares his advice on marketing, why being radically transparent is the only way for brands to embrace social media, and how the difference between building a small brand and running a big brand is just the number of zeros. In this episode, Jeffrey Hayzlett, the man Forbes calls 'The Celebrity CMO', shares his advice on marketing, why being radically transparent is the only way for brands to embrace social media, and how the difference between building a small brand and running a big brand is just the number of zeros. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_jeffrey_hayzlett.mp3 Thu, 23 Jun 2011 07:00:00 EDT 18:37 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Creating memorable brand experiences with Virgin America's Porter Gale Virgin America launched in 2006, only 5 years ago. In this time, they have risen to top airline according to USA Today and Zagat's. We reached out to their VP of Marketing, Porter Gale, to see what they were doing differently and her insights surprised us. Things like lighting, leather seats and WIFI are more important than you may think. In this podcast, Porter shares how they've been able to create memorable brand experiences to win in a tough category. She offers great lessons you can apply to your brand today. In the 5 years since launching, Virgin America has won awards for top airline from both US Today and Zagat's. We reached out to their VP of Marketing, Porter Gale, to see what they were doing differently and her insights surprised us. Things like lighting, leather seats and WIFI are more important than you may think. In this podcast, Porter shares how they've been able to create memorable brand experiences to win in a tough category. She offers great lessons you can apply to your brand today. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_porter_gale.mp3 Tue, 14 Jun 2011 07:00:00 EDT 17:20 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Reinvigorate your brand: Advice from Denny's EVP/CMO, Frances Allen In this podcast, Frances Allen discusses how to reinvigorate a brand, and what steps to take when you get assigned to a new brand or join a new company. She shares invaluable lessons on what has worked while helping to reinvent and reawaken brands like Dunkin Donuts and Denny's. Under Frances' guidance, Denny's has launched a complete brand repositioning campaign of 'America's Diner is Always Open' and is doing some fascinating things with online video and social media. In this podcast, Frances Allen discusses how to reinvigorate a brand, and what steps to take when you get assigned to a new brand or join a new company. She shares invaluable lessons on what has worked while helping to reinvent and reawaken brands like Dunkin Donuts and Denny's. Under Frances' guidance, Denny's has launched a complete brand repositioning campaign of 'America's Diner is Always Open' and is doing some fascinating things with online video and social media. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_frances_allen.mp3 Fri, 03 Jun 2011 07:00:00 EDT 27:52 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Advice on dividing marketing spend to increase profits for your brand All brand marketers and agency executives consistently struggle with how to divide their marketing budgets among TV, online, print, and promotion; how they opt to spend their money ends up having a huge affect on revenues and profits. Knowing this, we reached out to Bev Thorne, CMO of Century 21. Real estate is the 2nd largest sector with enormous amounts of competition, yet in 2009, Bev and her team decided to shift all of their marketing dollars online and forgo TV. In this podcast, she describes why the move was a great success for them, enabling them to increase leads 248%, and decrease spending by 63%. Through this, Century 21 became a very lean, lead-generating machine. Bev also shares great advice on how brand marketers need to alternate between listening and acting, take advantage of online opportunities and why Century 21 has returned to TV, bigger and better than ever. All brand marketers and agency executives consistently struggle with how to divide their marketing budgets among TV, online, print, and promotion; how they opt to spend their money ends up having a huge affect on revenues and profits. Knowing this, we reached out to Bev Thorne, CMO of Century 21. Real estate is the 2nd largest sector with enormous amounts of competition, yet in 2009, Bev and her team decided to shift all of their marketing dollars online and forgo TV. In this podcast, she describes why the move was a great success for them, enabling them to increase leads 248%, and decrease spending by 63%. Through this, Century 21 became a very lean, lead-generating machine. Bev also shares great advice on how brand marketers need to alternate between listening and acting, take advantage of online opportunities and why Century 21 has returned to TV, bigger and better than ever. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_bev_thorne.mp3 Mon, 16 May 2011 07:00:00 EDT 25:22 marketing,media,advertising no Brian F Martin, CEO of Brand Connections How Skechers became the 2nd largest footwear brand Skechers is the fastest growing footwear brand, and interestingly, it has surpassed other major brands to become the 2nd largest brand across the whole category. Skechers is effectively using celebrity endorsements, but they've primarily achieved their great success with a truly remarkable product. This episode is about utilizing the product element of the marketing mix to win and winning big. Skechers President Leonard Armato shares some great lessons you can apply to your brand today. Skechers is the fastest growing footwear brand, and interestingly, it has surpassed other major brands to become the 2nd largest brand across the whole category. Skechers is effectively using celebrity endorsements, but they've primarily achieved their great success with a truly remarkable product. This episode is about utilizing the product element of the marketing mix to win and winning big. Skechers President Leonard Armato shares some great lessons you can apply to your brand today. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_leonard_armato.mp3 Thu, 12 May 2011 07:00:00 EDT 19:21 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Advice for brands from a hospitality trendsetter & trailblazer Nokia is no longer at the top of their game, but in the mid 90's, they were and successfully moved the cell phone from functional to a fashion accessory by listening across categories and markets. They didn't keep listening, but they should have. Today, with the marketing landscape changing more than ever, we have to ask; how we can learn from other categories to find what is new? I turned to hospitality, trend and lifestyle categories and spoke with Daniel Koch who has reinvented an unexpected element of hospitality with exclusive brunch parties. Soaring reservations led to Daniel being recognized by the New York Times and others as one of New York's most inspiring entrepreneurs. In this podcast, Daniel shares what trends he sees transforming our culture and how we can translate those learnings to national brands. Nokia is no longer at the top of their game, but in the mid 90's, they were and successfully moved the cell phone from functional to a fashion accessory by listening across categories and markets. They didn't keep listening, but they should have. Today, with the marketing landscape changing more than ever, we have to ask; how we can learn from other categories to find what is new? I turned to hospitality, trend and lifestyle categories and spoke with Daniel Koch who has reinvented an unexpected element of hospitality with exclusive brunch parties. Soaring reservations led to Daniel being recognized by the New York Times and others as one of New York's most inspiring entrepreneurs. In this podcast, Daniel shares what trends he sees transforming our culture and how we can translate those learnings to national brands. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_daniel_koch.mp3 Fri, 06 May 2011 07:00:00 EDT 27:03 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Chatting with an industry legend, Mike Hughes, President of The Martin Agency If you're in the marketing, media and advertising business, you probably have heard of the book Ogilvy on Advertising. Despite it being almost 30 years old, it is still a remarkably valuable reference tool, but reading through it, some of the examples are a bit dated. We need a book written for today and I want Mike Hughes to write it! Aside from Mike's many accolades, The Martin Agency does things differently. We've spoken to their clients (major brands like Wal-mart and Geico), so we know they love it. I hope Mike puts down some thoughts on paper for us to learn from -- in the meantime, we have this interview. Enjoy! If you're in the marketing, media and advertising business, you probably have heard of the book Ogilvy on Advertising. Despite it being almost 30 years old, it is still a remarkably valuable reference tool, but reading through it, some of the examples are a bit dated. We need a book written for today and I want Mike Hughes to write it! Aside from Mike's many accolades, The Martin Agency does things differently. We've spoken to their clients (major brands like Wal-mart and Geico), so we know they love it. I hope Mike puts down some thoughts on paper for us to learn from -- in the meantime, we have this interview. Enjoy! http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_mike_hughes.mp3 Wed, 27 Apr 2011 07:00:00 EDT 17:09 marketing,media,advertising no Brian F Martin, CEO of Brand Connections How to keep your brand positioning nimble - marketing lessons from the CMO of Esurance Insurance products are not easy to differentiate, yet it remains one of the most competitive, heavily advertised categories. A very challenging assignment for a marketer. I wanted to learn more about this category to see what lessons we could learn as to how a brand that is not the biggest spender, not the oldest and not the biggest, competes. I learned a lot from the conversation with Esurance CMO John Swigart, especially concerning how a very complex, robust, in-house digital advertising strategy is at the core of their marketing mix. Insurance products are not easy to differentiate, yet it remains one of the most competitive, heavily advertised categories. A very challenging assignment for a marketer. I wanted to learn more about this category to see what lessons we could learn as to how a brand that is not the biggest spender, not the oldest and not the biggest, competes. I learned a lot from the conversation with Esurance CMO John Swigart, especially concerning how a very complex, robust, in-house digital advertising strategy is at the core of their marketing mix. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_john_swigart.mp3 Tue, 26 Apr 2011 07:00:00 EDT 21:22 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Wikipedia Founder - advice for brands - "Make sure your products don't suck" Wikipedia is the 5th most visited site globally and now has 85-90% awareness! The brand was built with no traditional advertising. How? Jimmy Wales gives his advice to brands and the marketing, media and advertising industry around how brands should utilize social media, how they should embrace paid vs. earned media and how brands can make the most of Wikipedia and Wikia. He is certainly a visionary and I think you will love this podcast! Wikipedia is the 5th most visited site globally and now has 85-90% awareness! The brand was built with no traditional advertising. How? Jimmy Wales gives his advice to brands and the marketing, media and advertising industry around how brands should utilize social media, how they should embrace paid vs. earned media and how brands can make the most of Wikipedia and Wikia. He is certainly a visionary and I think you will love this podcast! http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_jimmy_wales.mp3 Mon, 25 Apr 2011 07:00:00 EDT 21:54 marketing,media,advertising no Brian F Martin, CEO of Brand Connections How social media is changing how brands communicate with Erin Nelson, CMO, Bazaarvoice Why did the CMO of Dell move to a small unknown company? In this podcast, Erin Nelson, CMO of Bazaarvoice and former CMO of Dell explains that social media is changing the way we communicate and she wanted to be at a company at the epicenter of that shift. In this podcast, Nelson explains: 1. How brands can find influencers and harness the power of word-of-mouth. 2. What is truly important to a consumer and how brands can use this information to unlock the passion of their consumers. 3. Why the idea that social media is not measurable is a misnomer. Why did the CMO of Dell move to a small unknown company? In this podcast, Erin Nelson, CMO of Bazaarvoice and former CMO of Dell explains that social media is changing the way we communicate and she wanted to be at a company at the epicenter of that shift. In this podcast, Nelson explains: 1. How brands can find influencers and harness the power of word-of-mouth. 2. What is truly important to a consumer and how brands can use this information to unlock the passion of their consumers. 3. Why the idea that social media is not measurable is a misnomer. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_erin_nelson.mp3 Mon, 28 Mar 2011 07:00:00 EDT 36:26 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Why we buy what we buy - A new podcast with Dr. Clotaire Rapaille, CEO/Founder, Archetype Discoveries Worldwide In this podcast, legendary market researcher Dr. Clotaire Rapaille explains why we buy what we buy and do the things we do. You'll hear lessons brand marketers can apply today to begin influencing consumers at a deeper level. In this podcast, legendary market researcher Dr. Clotaire Rapaille explains why we buy what we buy and do the things we do. You'll hear lessons brand marketers can apply today to begin influencing consumers at a deeper level. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_g_clotaire_rapaille.mp3 Tue, 22 Mar 2011 07:00:00 EDT 32:36 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Going from employee to entrepreneur while pursuing your true passion with Ann Hand, CEO of Project Frog Why is it that when I think of a ladder of brands in my head for, say, the bottled water industry, I can think of 4 or 5 with no trouble, but when I think of a category like 'homes' or 'buildings' not a single brand comes to mind? It's a far more considered purchase, and certainly more important to me in my life, but I cannot recall a single brand. Ann Hand seeks to change that and in the process of doing so, she went from being an employee to an entrepreneur all while pursuing her true passion! Intrigued? I was! Enjoy the episode. Why is it that when I think of a ladder of brands in my head for, say, the bottled water industry, I can think of 4 or 5 with no trouble, but when I think of a category like 'homes' or 'buildings' not a single brand comes to mind? It's a far more considered purchase, and certainly more important to me in my life, but I cannot recall a single brand. Ann Hand seeks to change that and in the process of doing so, she went from being an employee to an entrepreneur all while pursuing her true passion! Intrigued? I was! Enjoy the episode. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_ann_hand_2011.mp3 Wed, 9 Feb 2011 07:00:00 EDT 21:42 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Implementing Word of Mouth Marketing with Idil Cakim, SVP of Interactive Media at GolinHarris Many of the marketers and agencies we work with are all challenged and excited to answer the following question: How can I better leverage the social web as an element of my marketing mix? We have asked Idil Cakim, author of Implementing Word of Mouth Marketing to draw from her experience in working with national brands to help us answer that exact question! Many of the marketers and agencies we work with are all challenged and excited to answer the following question: How can I better leverage the social web as an element of my marketing mix? We have asked Idil Cakim, author of Implementing Word of Mouth Marketing to draw from her experience in working with national brands to help us answer that exact question! http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_idil_cakim.mp3 Mon, 7 Feb 2011 07:00:00 EDT 25:53 marketing,media,advertising no Brian F Martin, CEO of Brand Connections How Brands Innovate - Guest Host Carl Johnson, SVP & Advisor to the CEO at Campbell's speaks with Mark Sebell, CEO & Founder of Creative Realities Imagine sitting in on a strategy session with a senior executive advising a CEO of one of the world's largest, most influential brands as they discuss their views on innovation and brand marketing. In this episode, guest host Carl Johnson speaks with Mark Sebell to identify the key drivers of innovation. Imagine sitting in on a strategy session with a senior executive advising a CEO of one of the world's largest, most influential brands as they discuss their views on innovation and brand marketing. In this episode, guest host Carl Johnson speaks with Mark Sebell to identify the key drivers of innovation. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_mark_sebell.mp3 Tue, 1 Feb 2011 07:00:00 EDT 35:02 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Brand Media Strategy: Integrated Communications Planning in the Digital Era - a new book by Antony Young, CEO of Optimedia In this podcast, Antony discusses his recent book, Brand Media Strategy and how best to invest your media dollars in this more digital and social media landscape. He captures the most important questions on true communications planning. There are so many books/experts about digital and social media BUT this is the first one I've seen written from someone who is executing on the highest of levels, running a media communications strategy organization, supporting major brands and investing billions of dollars. This podcast cannot be missed! In this podcast, Antony discusses his recent book, Brand Media Strategy and how best to invest your media dollars in this more digital and social media landscape. He captures the most important questions on true communications planning. There are so many books/experts about digital and social media BUT this is the first one I've seen written from someone who is executing on the highest of levels, running a media communications strategy organization, supporting major brands and investing billions of dollars. This podcast cannot be missed! http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_antony_young_2011.mp3 Mon, 24 Jan 2011 07:00:00 EDT 31:01 marketing,media,advertising no Brian F Martin, CEO of Brand Connections How your brand can better leverage mobile marketing - A new podcast with Sheila Dahlgren, Senior Director of Product Marketing for Adobe I have never had a conversation with someone who knew more about a platform that could transform a market; in this podcast, we speak with Sheila Dahlgren about smart phone dominance and how the best brands are leveraging new mobile marketing efforts to influence us to buy--you will love this! I have never had a conversation with someone who knew more about a platform that could transform a market; in this podcast, we speak with Sheila Dahlgren about smart phone dominance and how the best brands are leveraging new mobile marketing efforts to influence us to buy--you will love this! http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_sheila_dahlgren.mp3 Mon, 22 Nov 2010 07:00:00 EDT 29:09 marketing,media,advertising no Brian F Martin, CEO of Brand Connections How Ahmet Abaci, VP of Marketing, is helping Durex turn into a Sex Megabrand In this episode, we speak to Ahmet about how he is helping Durex to engage with consumers in new and compelling ways. Specifically, how the brand is utilizing the new Love Box to leverage social media, providing a mechanism to drive electronic word-of-mouth for the brand. In this episode, we speak to Ahmet about how he is helping Durex to engage with consumers in new and compelling ways. Specifically, how the brand is utilizing the new Love Box to leverage social media, providing a mechanism to drive electronic word-of-mouth for the brand. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_ahmet_abaci.mp3 Fri, 19 Nov 2010 07:00:00 EDT 28:51 marketing,media,advertising no Brian F Martin, CEO of Brand Connections An overview of cloud computing and why it's important for national brands to be aware of - a new podcast with Dave Robinson, VP of Marketing for Mozy In this episode, Dave shares with us the story behind the world's largest online back-up service, detail behind what cloud computing is and in particular why it is important. He also shares what led him to join technology start-up from a regional ad agency and how we can recognize similar opportunities for ourselves. Lastly, he shares how the decision paid off when 18 months after he joined Mozy, the company was purchased by EMC. In this episode, Dave shares with us the story behind the world's largest online back-up service, detail behind what cloud computing is and in particular why it is important. He also shares what led him to join technology start-up from a regional ad agency and how we can recognize similar opportunities for ourselves. Lastly, he shares how the decision paid off when 18 months after he joined Mozy, the company was purchased by EMC. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_dave_robinson.mp3 Mon, 15 Nov 2010 07:00:00 EDT 28:20 marketing,media,advertising no Brian F Martin, CEO of Brand Connections A fascinating brand story and incredible insights: Branding the invisible from Intel's CMO Deborah Conrad In this episode, Deborah shares Intel's fascinating brand story. Having been with Intel since 1986, when household penetration of computers compared to today's near ubiquitous penetration, she shares how Intel has achieved an 80% market share and achieved universal brand awareness. Deborah's story shows how to tangibly market a perceived intangible product. In this episode, Deborah shares Intel's fascinating brand story. Having been with Intel since 1986, when household penetration of computers compared to today's near ubiquitous penetration, she shares how Intel has achieved an 80% market share and achieved universal brand awareness. Deborah's story shows how to tangibly market a perceived intangible product. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_deborah_conrad.mp3 Fri, 15 Oct 2010 07:00:00 EDT 33:00 marketing,media,advertising no Brian F Martin, CEO of Brand Connections How brands can better leverage digital marketing - A new podcast with Samir Balwani, digital marketing strategist at PMK BNC In this episode, I reached out to Samir Balwani, who is brilliant in the space of digital marketing. He shares how brands can better leverage digital tools to connect with their consumers. We also talk about the philosophy behind social media, how it takes us back to the basics of what is essential in human relationships. How it is reconnects people's interaction by linking the offline to the online and connecting the known to the unknown. Lastly, we speak about how the evolution of digital marketing has fundamentally changed how we influence consumers and how consumers influence us, specifically looking at recent examples of major brands such as the GAP shifting their branding based on consumer feedback and demand. Samir Balwani is a digital marketing strategist at PMK BNC, helping businesses create holistic marketing solutions. His areas of expertise include digital communications, online marketing, and new media PR. You can follow his online marketing blog to get access to his free marketing workbooks in the Insider's Library. In this episode, I reached out to Samir Balwani, who is brilliant in the space of digital marketing. He shares how brands can better leverage digital tools to connect with their consumers. We also talk about the philosophy behind social media, how it takes us back to the basics of what is essential in human relationships. How it is reconnects people's interaction by linking the offline to the online and connecting the known to the unknown. Lastly, we speak about how the evolution of digital marketing has fundamentally changed how we influence consumers and how consumers influence us, specifically looking at recent examples of major brands such as the GAP shifting their branding based on consumer feedback and demand. Samir Balwani is a digital marketing strategist at PMK BNC, helping businesses create holistic marketing solutions. His areas of expertise include digital communications, online marketing, and new media PR. You can follow his online marketing blog to get access to his free marketing workbooks in the Insider's Library. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_samir_balwani.mp3 Wed, 13 Oct 2010 07:00:00 EDT 23:26 marketing,media,advertising no Brian F Martin, CEO of Brand Connections If you have a desire to go from employee to entrepreneur, this is a guy to listen to - a new podcast with the Co-Founder & Chief Brand Architect of Method Home. In this podcast Eric presents the important steps in transitioning from an employee to the head of your own company, and the mindset to do it. To launch Method, one of the fastest growing and most innovative companies to date, Eric looked to fill in the gaps of a large market (detergent), in order to meet a consumer need or desire that would otherwise be missed. He inspires all to find that empty space in a market and produce a well-targeted innovative product. Eric makes soap. Really nice smelling soap that's non-toxic and good for the planet. Soap that's really beautiful, too, that makes people want to clean. In 2001, Eric and his high school buddy Adam started Method, from their personal savings and $100 in cash as capital, Eric and Adam started innovating chic green products. They launched the first concentrated laundry detergent, ultimately transforming the $4 billion industry. Other milestones include biodiesel shipping, vegan fabric softener and bamboo wipes. Today, Method has over 100 planet friendly cleaning products that can be found in stores across America, Canada and the UK and has risen to a $100 million brand - a brand that was ranked the 7th fastest growing company in America by Inc. Magazine and as one of the most innovative companies in the world by Fast Company. He's been named an eco-leader by Vanity Fair, a Food & Wine Tastemaker, an eco-revolutionary by Time Magazine, PETA's Person of the Year, and one of People Magazine's Sexiest People Alive. Okay, that last one's not really true, but the others are. Eric lives in Marin with his wife Ingrid and two children Anya and Matias. In this podcast Eric presents the important steps in transitioning from an employee to the head of your own company, and the mindset to do it. To launch Method, one of the fastest growing and most innovative companies to date, Eric looked to fill in the gaps of a large market (detergent), in order to meet a consumer need or desire that would otherwise be missed. He inspires all to find that empty space in a market and produce a well-targeted innovative product. Eric makes soap. Really nice smelling soap that's non-toxic and good for the planet. Soap that's really beautiful, too, that makes people want to clean. In 2001, Eric and his high school buddy Adam started Method, from their personal savings and $100 in cash as capital, Eric and Adam started innovating chic green products. They launched the first concentrated laundry detergent, ultimately transforming the $4 billion industry. Other milestones include biodiesel shipping, vegan fabric softener and bamboo wipes. Today, Method has over 100 planet friendly cleaning products that can be found in stores across America, Canada and the UK and has risen to a $100 million brand - a brand that was ranked the 7th fastest growing company in America by Inc. Magazine and as one of the most innovative companies in the world by Fast Company. He's been named an eco-leader by Vanity Fair, a Food & Wine Tastemaker, an eco-revolutionary by Time Magazine, PETA's Person of the Year, and one of People Magazine's Sexiest People Alive. Okay, that last one's not really true, but the others are. Eric lives in Marin with his wife Ingrid and two children Anya and Matias. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_eric_ryan.mp3 Tue, 12 Oct 2010 07:00:00 EDT 30:22 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Lessons on finding your brand's purpose from former Dell CMO Erin Mulligan Nelson In this episode, Erin shares her experience with rebranding Dell by developing the brand's "purpose". She explains how Dell collected research to learn about their consumers and applied this knowledge to programs such as Dell's Listening Posts. Dell worked to set up the right marketing mix by being a globally and socially aware brand, as Erin says all marketers should be. In this episode, Erin shares her experience with rebranding Dell by developing the brand's "purpose". She explains how Dell collected research to learn about their consumers and applied this knowledge to programs such as Dell's Listening Posts. Dell worked to set up the right marketing mix by being a globally and socially aware brand, as Erin says all marketers should be. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_erin_mulligan_nelson.mp3 Thu, 30 Sep 2010 07:00:00 EDT 27:31 marketing,media,advertising no Brian F Martin, CEO of Brand Connections How intimately understanding your audience translates to intimately understanding the consumer - Lessons from Adam Stotsky, President, Marketing, NBC Entertainment In this episode, NBC Entertainment's President of Marketing, Adam Stotsky, shares why an intimate understanding of your audience is essential to brand awareness and growth. He also discusses the challenges of creating management structure within a creative environment without stifling ideas. This podcast with an award-winning, innovative marketer is not to be missed! In this episode, NBC Entertainment's President of Marketing, Adam Stotsky, shares why an intimate understanding of your audience is essential to brand awareness and growth. He also discusses the challenges of creating management structure within a creative environment without stifling ideas. This podcast with an award-winning, innovative marketer is not to be missed! http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_adam_stotsky.mp3 Mon, 20 Sep 2010 07:00:00 EDT 28:50 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Salesforce.com is doing everything right! Their CMO Kendall Collins shares invaluable insight as to how their lessons can be applied and why the management of the sales process is so critical to success. In this episode, Kendall shares how the company works to be truly customer-centric and continues to innovate in order to cultivate raving fan customers. He also shares how to manage your own career by keeping in mind how macro trends impact your industry. In particular, we loved his perspective on the roles of sales and marketing and how truly intertwined they are! In this episode, Kendall shares how the company works to be truly customer-centric and continues to innovate in order to cultivate raving fan customers. He also shares how to manage your own career by keeping in mind how macro trends impact your industry. In particular, we loved his perspective on the roles of sales and marketing and how truly intertwined they are! http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_kendall_collins.mp3 Tue, 14 Sep 2010 07:00:00 EDT 22:20 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Lessons on how to effectively form marketing and strategic partnerships to promote your brand, from Dreamworks' Head of Worldwide Marketing, Anne Globe In this episode, Dreamworks Animation's Anne Globe shares how marketing partnerships organically connect fans to their brands, why social media is one of the most exciting new tools available to marketers and how to more effectively utilize it and how sequels and licensing leverage brand equity. In this episode, Dreamworks Animation's Anne Globe shares how marketing partnerships organically connect fans to their brands, why social media is one of the most exciting new tools available to marketers and how to more effectively utilize it and how sequels and licensing leverage brand equity. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_anne_globe.mp3 Mon, 30 Aug 2010 07:00:00 EDT 21:19 marketing,media,advertising no Brian F Martin, CEO of Brand Connections A lesson on Innovation from Campbell's Chief Strategist, Carl Johnson. In this episode, Carl Johnson, defines what innovation means within the walls of Campbell's. Specifically, how the company has encouraged and utilized innovation in order to sustain a competitive advantage in their category and enhance their existing brand equity. In this episode, Carl Johnson, defines what innovation means within the walls of Campbell's. Specifically, how the company has encouraged and utilized innovation in order to sustain a competitive advantage in their category and enhance their existing brand equity. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_carl_johnson2.mp3 Fri, 30 Jul 2010 07:00:00 EDT 27:58 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Lessons for brand marketers on how to use Apple's new IOS platform with the creator of the best selling app in history! In this episode, Bart Decrem, Founder and CEO of Tapulous, shares how brand marketers should utilize Apple's new iAd network and IOS platform. The iAd gives an exclusive interactive opportunity for marketers to harness the emotional power of the 30-sec spot. You simply have to hear this podcast! In this episode, Bart Decrem, Founder and CEO of Tapulous, shares how brand marketers should utilize Apple's new iAd network and IOS platform. The iAd gives an exclusive interactive opportunity for marketers to harness the emotional power of the 30-sec spot. You simply have to hear this podcast! http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_bart_decrem.mp3 Thu, 01 Jul 2010 07:00:00 EDT 23:56 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Jim Stengel, former GMO of P&G, the 6th most profitable corporation in the world, shares his experience In this episode, Jim shares invaluable advice for brand managers, marketers and the agencies who support them. Really, a not to be missed episode! In this episode, Jim shares invaluable advice for brand managers, marketers and the agencies who support them. Really, a not to be missed episode! http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_jim_stengel.mp3 Wed, 09 Jun 2010 00:00:00 EDT 31:38 marketing,media,advertising no Brian F Martin, CEO of Brand Connections How PR agencies are embracing and owning social media with Edelman Digital's SVP/Director of Insights, Steve Rubel In this episode, Steve talks about how PR agencies are embracing and owning social media by developing in-house solutions and strategies for their clients, how social media enables brands to speak with consumers on a person-to-person basis and why knowing what your brand wants to accomplish with social media is your first task when developing your social strategy. In this episode, Steve talks about how PR agencies are embracing and owning social media by developing in-house solutions and strategies for their clients, how social media enables brands to speak with consumers on a person-to-person basis and why knowing what your brand wants to accomplish with social media is your first task when developing your social strategy. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_steve_rubel.mp3 Tue, 25 May 2010 07:00:00 EST 20:56 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Lessons on marketing digital and social media from Microsoft's Chief Creative Officer, Gayle Troberman In this episode, Gayle tells us about the challenges of marketing digital and social media and why being agile, rapid and responsive is essential to success. She also shares the philosophy behind Microsoft's decision-engine, Bing, what differentiates it from its competitors, and how she is achieving consistency across brands in her newly created position. Gayle Troberman has been driving marketing innovations at Microsoft for more than 13 years. She founded the industry's first digital branded entertainment team (BEET) at MSN. She purchased some of the first offline advertising for a dot.com brand while heading up marketing for Microsoft's Sidewalk and internet start-up businesses back in 1997. Gayle's team is responsible for global advertising, relationship marketing and digital strategy for Microsoft's consumer, business to business and developer focused products and services including: Windows, Office, Windows Live, SQL Server and more. Prior to Microsoft, Gayle spent ten years in the NYC agency world managing consumer marketing and business development programs at Manning, Selvage & Lee and NW Ayer for a range of clients making everything from software to footwear. She has a Bachelor of Science from Ithaca College and was born and raised in Rhode Island. In this episode, Gayle tells us about the challenges of marketing digital and social media and why being agile, rapid and responsive is essential to success. She also shares the philosophy behind Microsoft's decision-engine, Bing, what differentiates it from its competitors, and how she is achieving consistency across brands in her newly created position. Gayle Troberman has been driving marketing innovations at Microsoft for more than 13 years. She founded the industry's first digital branded entertainment team (BEET) at MSN. She purchased some of the first offline advertising for a dot.com brand while heading up marketing for Microsoft's Sidewalk and internet start-up businesses back in 1997. Gayle's team is responsible for global advertising, relationship marketing and digital strategy for Microsoft's consumer, business to business and developer focused products and services including: Windows, Office, Windows Live, SQL Server and more. Prior to Microsoft, Gayle spent ten years in the NYC agency world managing consumer marketing and business development programs at Manning, Selvage & Lee and NW Ayer for a range of clients making everything from software to footwear. She has a Bachelor of Science from Ithaca College and was born and raised in Rhode Island. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_gayle_troberman.mp3 Thu, 20 May 2010 07:00:00 EST 31:50 marketing,media,advertising no Brian F Martin, CEO of Brand Connections How to market a product that you can't touch, smell, feel or see - lessons from AmFam's VP of Marketing, Lisa Bacus In this episode, Lisa offers great insight how she markets a product that you can't touch, smell, feel or see. Marketing the intangible, insurance in this case, takes intelligence and intuition. Lisa has also smartly shifted AmFam's traditional marketing investment in new directions to incredible success. In this episode, Lisa offers great insight how she markets a product that you can't touch, smell, feel or see. Marketing the intangible, insurance in this case, takes intelligence and intuition. Lisa has also smartly shifted AmFam's traditional marketing investment in new directions to incredible success. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_lisa_bacus.mp3 Mon, 03 May 2010 07:00:00 EST 29:42 marketing,media,advertising no Brian F Martin, CEO of Brand Connections How to market a big brand - lessons from Sony SMO Michael Fasulo Michael Fasulo is the executive vice president and chief marketing officer for Sony Electronics (SEL). His responsibilities include leading sales, marketing, communications, retail execution and service for SEL. Fasulo also oversees the company's corporate social responsibility efforts, building a sustainable future through innovation and working to attain a carbon-free footprint. As part of these efforts, Fasulo leads a national program promoting the free recycling of its electronics, as well as the development of eco-friendly products. In this episode, Mike shares with us how he is getting 5x ROI through integration, how Sony keeps its equity connected across categories, why social media is not new, and what really gets his attention internally and through his partner agencies. Michael Fasulo is the executive vice president and chief marketing officer for Sony Electronics (SEL). His responsibilities include leading sales, marketing, communications, retail execution and service for SEL. Fasulo also oversees the company's corporate social responsibility efforts, building a sustainable future through innovation and working to attain a carbon-free footprint. As part of these efforts, Fasulo leads a national program promoting the free recycling of its electronics, as well as the development of eco-friendly products. In this episode, Mike shares with us how he is getting 5x ROI through integration, how Sony keeps its equity connected across categories, why social media is not new, and what really gets his attention internally and through his partner agencies. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_michael_fasulo.mp3 Thu, 15 Apr 2010 07:00:00 EST 48:41 marketing,media,advertising no Brian F Martin, CEO of Brand Connections This brand was authentic before it was fashionable to be so...Moosejaw is the real deal! Gary Wohlfeill is the Creative Director for Moosejaw Mountaineering & Backcountry Travel Inc., a specialty outdoor retailer. Gary is a senior member of the Moosejaw Marketing Squad and oversees the development of the m-commerce initiative at Moosejaw as well as the creative direction of Moosejaw, which includes the catalog, web site, photography and private label. He has been at Moosejaw for the past four years. In this episode, Gary shares how Moosejaw was authentic before it was fashionable to be so. He tells us how they are able to use their authenticity to create a brand experience at every customer touch point, engage their fans through Twitter, Facebook & Mobile, and why they can create the most brand equity with their customers by simply knowing who they are as a company. Gary Wohlfeill is the Creative Director for Moosejaw Mountaineering & Backcountry Travel Inc., a specialty outdoor retailer. Gary is a senior member of the Moosejaw Marketing Squad and oversees the development of the m-commerce initiative at Moosejaw as well as the creative direction of Moosejaw, which includes the catalog, web site, photography and private label. He has been at Moosejaw for the past four years. In this episode, Gary shares how Moosejaw was authentic before it was fashionable to be so. He tells us how they are able to use their authenticity to create a brand experience at every customer touch point, engage their fans through Twitter, Facebook & Mobile, and why they can create the most brand equity with their customers by simply knowing who they are as a company. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_gary_wohlfeill.mp3 Mon, 12 Apr 2010 07:00:00 EST 22:43 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Building your brand for the right reasons & the power of good Intentions Paul Venables is the Founder and Creative Director of a hot independent west coast ad agency Venables Bell & Partners. The agency's big, sweeping, trademark-able philosophy has nothing to do with buzz generation, media agnosticism or content creation, but is simply "our intentions are good." Those good intentions have helped Venables and his partners attract big-time clients like Audi, HBO, Intel, The Coca-Cola Company, ConAgra Foods, Vizio and ConocoPhillips. Venables, Bell & Partners was #10 on 2010 Ad Age's Agency A-List, "Gold" winner in the Graphics 2010 Design Competition, 2009 Kelly award winner, 2009 Cannes Cyber Lyons award winner, and winner of other awards, including D&AD, One Show, Webby, Communication Arts, Addy, Andy, and EFFIE awards. In this episode, Paul shares with us his business philosophy and vision, how he went from receptionist to running his own agency, why you have to be an entrepreneur for the right reasons, and how challenging your clients and turning down business can make you a stronger company. Prior to opening VB&P in 2001, Venables was Co-Creative Director, Associate Partner and heir apparent of Goodby, Silverstein & Partners. By the end of his six plus years there he was running over $400 million in business and had won various industry awards. Venables was also an Associate Creative Director at Korey, Kay & Partners, a copywriter at McCaffrey and McCall and, at the start of his career, a telephone receptionist at a small New York agency. Paul Venables is the Founder and Creative Director of a hot independent west coast ad agency Venables Bell & Partners. The agency's big, sweeping, trademark-able philosophy has nothing to do with buzz generation, media agnosticism or content creation, but is simply "our intentions are good." Those good intentions have helped Venables and his partners attract big-time clients like Audi, HBO, Intel, The Coca-Cola Company, ConAgra Foods, Vizio and ConocoPhillips. Venables, Bell & Partners was #10 on 2010 Ad Age's Agency A-List, "Gold" winner in the Graphics 2010 Design Competition, 2009 Kelly award winner, 2009 Cannes Cyber Lyons award winner, and winner of other awards, including D&AD, One Show, Webby, Communication Arts, Addy, Andy, and EFFIE awards. In this episode, Paul shares with us his business philosophy and vision, how he went from receptionist to running his own agency, why you have to be an entrepreneur for the right reasons, and how challenging your clients and turning down business can make you a stronger company. Prior to opening VB&P in 2001, Venables was Co-Creative Director, Associate Partner and heir apparent of Goodby, Silverstein & Partners. By the end of his six plus years there he was running over $400 million in business and had won various industry awards. Venables was also an Associate Creative Director at Korey, Kay & Partners, a copywriter at McCaffrey and McCall and, at the start of his career, a telephone receptionist at a small New York agency. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_paul_venables.mp3 Thu, 1 Apr 2010 07:00:00 EST 30:39 marketing,media,advertising no Brian F Martin, CEO of Brand Connections The Evolution of Brand Marketing in the Digital Age Tom Bedecarré is CEO of AKQA, the digital advertising agency that uses innovative ideas and technology to deliver results for the world's top brands -- including Coca-Cola, McDonald's, Nike, Schwab, Visa and Xbox. AKQA has more than 800 employees in Amsterdam, Berlin, London, New York, Shanghai, Washington D.C. and San Francisco where Tom leads the corporate team. In this episode, Tom shares with us how digital advertising has evolved, why social media is becoming an ever-increasing part of the marketing mix and offers tips for employees who want to become entrepreneurs. AKQA has been recognized numerous times as "Digital Agency of the Year" and was also recently named one of the Fast 50 - "The World's 50 Most Innovative Companies" by Fast Company magazine. The Wall Street Journal featured Tom as an "Admaker to Watch" and he is a frequent speaker at industry events. An enthusiastic entrepreneur, Tom was a founder and CEO of Citron Haligman Bedecarré, San Francisco's largest independent advertising agency and a leader in launching Internet brands. Tom started his career in advertising on Madison Avenue at Ogilvy & Mather in New York and later returned home to San Francisco where he was a Vice President at Hal Riney & Partners. Tom holds a BA degree from Stanford University and an MBA degree from the Kellogg School of Management at Northwestern University. Tom Bedecarré is CEO of AKQA, the digital advertising agency that uses innovative ideas and technology to deliver results for the world's top brands -- including Coca-Cola, McDonald's, Nike, Schwab, Visa and Xbox. AKQA has more than 800 employees in Amsterdam, Berlin, London, New York, Shanghai, Washington D.C. and San Francisco where Tom leads the corporate team. In this episode, Tom shares with us how digital advertising has evolved, why social media is becoming an ever-increasing part of the marketing mix and offers tips for employees who want to become entrepreneurs. AKQA has been recognized numerous times as "Digital Agency of the Year" and was also recently named one of the Fast 50 - "The World's 50 Most Innovative Companies" by Fast Company magazine. The Wall Street Journal featured Tom as an "Admaker to Watch" and he is a frequent speaker at industry events. An enthusiastic entrepreneur, Tom was a founder and CEO of Citron Haligman Bedecarré, San Francisco's largest independent advertising agency and a leader in launching Internet brands. Tom started his career in advertising on Madison Avenue at Ogilvy & Mather in New York and later returned home to San Francisco where he was a Vice President at Hal Riney & Partners. Tom holds a BA degree from Stanford University and an MBA degree from the Kellogg School of Management at Northwestern University. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_tom_bedecarre.mp3 Thu, 18 Mar 2010 07:00:00 EST 29:52 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Growing some of the biggest brand icons on the planet - Keith Levy VP of marketing for Anheuser-Busch When a marketing executive who manages some of the biggest brands on the planet takes time to share his opinion...odds are...there is something to learn! In this episode, we speak to Keith Levy, VP of Marketing for Anheuser-Busch. He shares with us his philosophy on brand building, creative, building his team, utilizing social media and the value of advertising in the Super Bowl. When a marketing executive who manages some of the biggest brands on the planet takes time to share his opinion...odds are...there is something to learn! In this episode, we speak to Keith Levy, VP of Marketing for Anheuser-Busch. He shares with us his philosophy on brand building, creative, building his team, utilizing social media and the value of advertising in the Super Bowl. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_keith_levy.mp3 Fri, 12 Mar 2010 07:00:00 EST 31:36 marketing,media,advertising no Brian F Martin, CEO of Brand Connections How your brand can START to leverage social media More and more brands have been utilizing social media as a part of their marketing mix. But jumping into the social media space can be a daunting task. In this episode, Jason Falls, a leading educator and thinker in social media and public relations shares his key insights. Jason, principal of Social Media Explorer, is consistently rated at the top of the Advertising Age Power 150 Blogs list and works with major brands including Humana, Jim Beam, Maker's Mark and Knob Creek bourbons, NASCAR driver Robby Gordon, Louisville Slugger, and The National Center for Family Literacy. His work has resulted in acclaim and recognition in publication and honors, including a 2009 SAMMY Award for Best Integrated Social/Cross Media Campaign. One of the most in-demand speakers in the social media space, Jason has spoken internationally and nationally and is known for his engaging style, wit and humor, brutal honesty and for adding value to each audience's experience. More and more brands have been utilizing social media as a part of their marketing mix. But jumping into the social media space can be a daunting task. In this episode, Jason Falls, a leading educator and thinker in social media and public relations shares his key insights. Jason, principal of Social Media Explorer, is consistently rated at the top of the Advertising Age Power 150 Blogs list and works with major brands including Humana, Jim Beam, Maker's Mark and Knob Creek bourbons, NASCAR driver Robby Gordon, Louisville Slugger, and The National Center for Family Literacy. His work has resulted in acclaim and recognition in publication and honors, including a 2009 SAMMY Award for Best Integrated Social/Cross Media Campaign. One of the most in-demand speakers in the social media space, Jason has spoken internationally and nationally and is known for his engaging style, wit and humor, brutal honesty and for adding value to each audience's experience. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_jason_falls.mp3 Sun, 28 Feb 2010 07:00:00 EST 36:45 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Ford Sales up 33%!! This is how they did it What did they do differently? What were the key drivers? How did they get consumers re-energized about the brand? And most importantly, how did they invest their marketing dollars to have such a significant turnaround? John Felice, General Manager - Ford Lincoln Mercury Marketing, shares how his team turned it around. What did they do differently? What were the key drivers? How did they get consumers re-energized about the brand? And most importantly, how did they invest their marketing dollars to have such a significant turnaround? John Felice, General Manager - Ford Lincoln Mercury Marketing, shares how his team turned it around. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_john_felice.mp3 Mon, 25 Jan 2010 07:00:00 EST 17:43 marketing,media,advertising no Brian F Martin, CEO of Brand Connections How Kia Motors created a new brand in THE most competitive category! Creating a new brand and cementing it in the mind of a consumer is one of the most challenging tasks a marketer will face. Now imagine creating that new brand in THE highest spending and most competitive category. Creating a new brand and cementing it in the mind of a consumer is one of the most challenging tasks a marketer will face. Now imagine creating that new brand in THE highest spending and most competitive category. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_michael_sprague.mp3 Thu, 07 Jan 2010 07:00:00 EST 18:10 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Transparency & Authenticity are key when communicating & influencing consumers through the social web Over the past few months you've probably been hearing about authenticity and transparency. Problem is, as marketing, media and advertising executives, we have not necessarily been trained to communicate in an authentic and transparent way. Today, one of the biggest names in social media marketing, shares clear and precise direction on how to implement these essential tools through social media and regain consumer trust. Andy Beal is considered one of the world's most respected internet marketing consultants, an award-winning blogger, professional speaker and co-author of a critically-acclaimed book. His book, "Radically Transparent: Monitoring & Managing Reputations Online," and blog, Marketing Pilgrim, are relevant and so important to ANY type of company that is online and utilizing social media in their marketing strategy. Andy was named to the Triangle Business Journal's "40 Under 40" and named one of the "Most influential marketers of 2008." He has consulted with huge national brands including Motorola, GlaxoSmithKline, SAS, Lowes, Quicken Loans and NBC. Over the past few months you've probably been hearing about authenticity and transparency. Problem is, as marketing, media and advertising executives, we have not necessarily been trained to communicate in an authentic and transparent way. Today, one of the biggest names in social media marketing, shares clear and precise direction on how to implement these essential tools through social media and regain consumer trust. Andy Beal is considered one of the world's most respected internet marketing consultants, an award-winning blogger, professional speaker and co-author of a critically-acclaimed book. His book, "Radically Transparent: Monitoring & Managing Reputations Online," and blog, Marketing Pilgrim, are relevant and so important to ANY type of company that is online and utilizing social media in their marketing strategy. Andy was named to the Triangle Business Journal's "40 Under 40" and named one of the "Most influential marketers of 2008." He has consulted with huge national brands including Motorola, GlaxoSmithKline, SAS, Lowes, Quicken Loans and NBC. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_andy_beal.mp3 Fri, 18 Dec 2009 07:00:00 EST 15:29 marketing,media,advertising no Brian F Martin, CEO of Brand Connections How Audi is winning on the social web Scott Keogh, CMO of Audi of America, has been overseeing all marketing strategy and department responsibilities, as well as leading the company's marketing efforts to further elevate the positioning of the Audi brand in the U.S. since joining the company in 2006. Scott's team has firmly established Audi in the social web space, earning recognition as having the 2nd largest Facebook fan base of an automaker. This guy has changed the way that brands talk about vehicles. Great insight on how to use the social media space to gain PASSIONATE fans that WANT to go out and speak on your brand! Scott Keogh, CMO of Audi of America, has been overseeing all marketing strategy and department responsibilities, as well as leading the company's marketing efforts to further elevate the positioning of the Audi brand in the U.S. since joining the company in 2006. Scott's team has firmly established Audi in the social web space, earning recognition as having the 2nd largest Facebook fan base of an automaker. This guy has changed the way that brands talk about vehicles. Great insight on how to use the social media space to gain PASSIONATE fans that WANT to go out and speak on your brand! http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_scott_keogh.mp3 Mon, 14 Dec 2009 07:00:00 EST 19:40 marketing,media,advertising no Brian F Martin, CEO of Brand Connections How Starbucks became #1 in Social Media Alexandra Wheeler, Director of Digital Strategy at Starbucks, has lead the strategy and execution across key digital channels, including Starbucks websites and online communities, social media channels, in-store screens and paid digital media. In the past year, Alexs team has established Starbucks as a leader in the social web space, earning recognition as the #1 engaged brand in social media and the most popular brand on Facebook - and beating out huge brands like Coca-Cola in the process. A must listen to episode for any brand manager, ad agency executive or communications planning executive who wants to better leverage social media as an element of their marketing mix. Alexandra Wheeler, Director of Digital Strategy at Starbucks, has lead the strategy and execution across key digital channels, including Starbucks websites and online communities, social media channels, in-store screens and paid digital media. In the past year, Alexs team has established Starbucks as a leader in the social web space, earning recognition as the #1 engaged brand in social media and the most popular brand on Facebook - and beating out huge brands like Coca-Cola in the process. A must listen to episode for any brand manager, ad agency executive or communications planning executive who wants to better leverage social media as an element of their marketing mix. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_alexandra_wheeler.mp3 Mon, 16 Nov 2009 07:00:00 EDT 24:23 marketing,media,advertising no Brian F Martin, CEO of Brand Connections The Changing Face of Marketing As VP of Global Advertising for Large Enterprises with Dell, serial entrepreneur, and winner of the Most Influential Communicator award, Andy Lark KNOWS marketing. In this episode, Andy shares his thoughts on how marketing will change more in the next 5 years than it has in the past 50 and answers some of the industry's most frequently asked questions. How can you make social media WORK for your brand, big or small? If you've got a great idea, how can you go from employee to entrepreneur? And why the RULES OF SELLING apply to ALL marketing positions. As the creator of one of the most successful online marketing strategies we've seen to date and owner of a series of his own marketing consulting agencies on the side, when this guy speaks - we listen! As VP of Global Advertising for Large Enterprises with Dell, serial entrepreneur, and winner of the Most Influential Communicator award, Andy Lark KNOWS marketing. In this episode, Andy shares his thoughts on how marketing will change more in the next 5 years than it has in the past 50 and answers some of the industry's most frequently asked questions. How can you make social media WORK for your brand, big or small? If you've got a great idea, how can you go from employee to entrepreneur? And why the RULES OF SELLING apply to ALL marketing positions. As the creator of one of the most successful online marketing strategies we've seen to date and owner of a series of his own marketing consulting agencies on the side, when this guy speaks - we listen! http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_andy_lark.mp3 Wed, 11 Nov 2009 07:00:00 EDT 22:24 marketing,media,advertising no Brian F Martin, CEO of Brand Connections TRANSPARENCY & EFFECTIVENESS - the NEW rules of advertising As the youngest recipient of two WSAA Creative Leader of the Year awards and an inductee into the American Advertising Hall of Fame, Eric Hirshberg, President and Chief Creative Officer of Deutsch LA without question has the chops and is among the best in the business. In this episode, Eric shares actionable advice for brands, entrepreneurs and agency executives alike, spanning a number of topics. In particular, pay attention to his thoughts on the new rules of transparency for brands. There is a lot of power in honesty and authenticity. In today's service oriented society, brands that say thank you and I'm sorry will win! As the youngest recipient of two WSAA Creative Leader of the Year awards and an inductee into the American Advertising Hall of Fame, Eric Hirshberg, President and Chief Creative Officer of Deutsch LA without question has the chops and is among the best in the business. In this episode, Eric shares actionable advice for brands, entrepreneurs and agency executives alike, spanning a number of topics. In particular, pay attention to his thoughts on the new rules of transparency for brands. There is a lot of power in honesty and authenticity. In today's service oriented society, brands that say thank you and I'm sorry will win! http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_eric_hirshberg.mp3 Fri, 23 Oct 2009 07:00:00 EDT 32:57 marketing,media,advertising no Brian F Martin, CEO of Brand Connections How to Spot the Next Generation of Breakthrough Digital Agencies, Products & Services Brands invest more than $450 Billion to market their products. These brands turn to agencies to help them invest those dollars. Agencies are often owned by advertising holding companies like WPP or Omnicom or MDC Partners. I had the pleasure to speak with Brandon Berger who is the VP of Digital at MDC Partners. Not only does he absolutely know his craft - held positions at Netscape, founded a wireless company and built the digital innovation group at Ogilvy (one of the largest ad agencies in the world) - but now he is in charge of leading acquisitions, investments and strategic partnerships in digital. Said another way, he's trying to find, invest in and grow the next generation of breakthrough companies to serve the ever evolving needs of today's marketers. His opinion matters. Brands invest more than $450 Billion to market their products. These brands turn to agencies to help them invest those dollars. Agencies are often owned by advertising holding companies like WPP or Omnicom or MDC Partners. I had the pleasure to speak with Brandon Berger who is the VP of Digital at MDC Partners. Not only does he absolutely know his craft - held positions at Netscape, founded a wireless company and built the digital innovation group at Ogilvy (one of the largest ad agencies in the world) - but now he is in charge of leading acquisitions, investments and strategic partnerships in digital. Said another way, he's trying to find, invest in and grow the next generation of breakthrough companies to serve the ever evolving needs of today's marketers. His opinion matters. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_brandon_berger.mp3 Tue, 11 Aug 2009 07:00:00 EDT 22:11 marketing,media,advertising no Brian F Martin, CEO of Brand Connections How a $15 Billion company uses non-traditional marketing to drive sales and shares. EMC Corporation is the world's leading developer and provider of information infrastructure technology and solutions. The $15 Billion company is among the top 10 largest technology companies in the world that sits alongside household name brands such as IBM, Microsoft and Hewlett-Packard. Whitney Tidmarsh, CMO of EMC's Content Management & Archiving Division, one of the top 100 most influential women in Tech, discusses how she uses non-traditional marketing tools to drive sales. EMC Corporation is the world's leading developer and provider of information infrastructure technology and solutions. The $15 Billion company is among the top 10 largest technology companies in the world that sits alongside household name brands such as IBM, Microsoft and Hewlett-Packard. Whitney Tidmarsh, CMO of EMC's Content Management & Archiving Division, one of the top 100 most influential women in Tech, discusses how she uses non-traditional marketing tools to drive sales. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_whitney_tidmarsh.mp3 Fri, 07 Aug 2009 07:00:00 EDT 19:02 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Out-of-Home Video - Working to Create a New Category for Marketers. Creating a new category to be first in is one of the most powerful rules of marketing. If you can pull it off, often, you win. When you think of the categories of marketing products or tools that national brands invest in, you come up with TV, Print, Online, Promotion, Radio, Out of Home, etc. But over the past few years a new category, Out-of-Home Video has been created. Creating a category or sub-category you can be first in, being relevant and differentiating your product against its competitors are three keys to the successful launch of any new category. Suzanne Alecia, president of the Out-of-Home Video Advertising Bureau, shares how she was able to accomplish this. Creating a new category to be first in is one of the most powerful rules of marketing. If you can pull it off, often, you win. When you think of the categories of marketing products or tools that national brands invest in, you come up with TV, Print, Online, Promotion, Radio, Out of Home, etc. But over the past few years a new category, Out-of-Home Video has been created. Creating a category or sub-category you can be first in, being relevant and differentiating your product against its competitors are three keys to the successful launch of any new category. Suzanne Alecia, president of the Out-of-Home Video Advertising Bureau, shares how she was able to accomplish this. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_suzanne_alecia.mp3 Thu, 30 Jul 2009 07:00:00 EDT 27:06 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Nine out of 10 marketers rate themselves "below average" with respect to their utilization of social media. Nine out of 10 marketers rate themselves "below average" with respect to their utilization of social media. How should a marketer be utilizing these tools? That was the question posed to a man who has been involved in cutting edge technology ever since his start at Apple. Nine out of 10 marketers rate themselves "below average" with respect to their utilization of social media. How should a marketer be utilizing these tools? That was the question posed to a man who has been involved in cutting edge technology ever since his start at Apple. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_peter_hirshberg.mp3 Fri, 24 Jul 2009 07:00:00 EDT 40:29 marketing,media,advertising no Brian F Martin, CEO of Brand Connections The greatest case studies in marketing and advertising have come from times of extraordinary challenge Some of the greatest case studies in marketing and advertising have come from times of extraordinary challenge. Without question, the financial crisis that came to a head in late 08/early 09 was one of those challenges. So...what would you do if you were top marketer for a brand right in the middle of it all? In this episode, Michael Fischer, Senior VP of Marketing at Coldwell Banker, shares with us those lessons. Some of the greatest case studies in marketing and advertising have come from times of extraordinary challenge. Without question, the financial crisis that came to a head in late 08/early 09 was one of those challenges. So...what would you do if you were top marketer for a brand right in the middle of it all? In this episode, Michael Fischer, Senior VP of Marketing at Coldwell Banker, shares with us those lessons. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_michael_fisher.mp3 Tue, 30 Jun 2009 08:00:00 EST 32:45 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Why is it important to challenge the traditional media mix? Why is it important to challenge the traditional media mix? Why challenge the traditional media mix? The Director of Invention for Mindshare, Global Media Agency of the Year, shares his thoughts, perspectives, and experiences in working with brands like Cottonelle, Kotex, and Huggies. Oh, and if you are as curious as I was to better understand the title Director of Invention, you will truly enjoy this episode! Why is it important to challenge the traditional media mix? Why challenge the traditional media mix? The Director of Invention for Mindshare, Global Media Agency of the Year, shares his thoughts, perspectives, and experiences in working with brands like Cottonelle, Kotex, and Huggies. Oh, and if you are as curious as I was to better understand the title Director of Invention, you will truly enjoy this episode! http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_bohb_blair.mp3 Fri, 26 Jun 2009 08:00:00 EST 34:29 marketing,media,advertising no Brian F Martin, CEO of Brand Connections For a brand marketer, this is the most powerful tool - rarely used. A brand marketer has one primary job - to influence us. Their marketing strategy is to influence our brain so that we associate some of our most desired feelings and wants to their brand. How do they do this? Well typically they utilize our sense of sight and hearing within their branding strategies. Think about it. A print ad utilizes, sight, radio and hearing. A television commercial utilizes both. Question for you, how many print ads do you remember from this past week? TV spots? Here's another question, ever walk through a mall past Abercrombie & Fitch and notice a unique scent in the air? Perhaps you have been onboard Singapore Airlines you are struck by how clean it smells? Cinnabon? Does that smell not make you crave that most unhealthy breakfast on planet earth? Well that's because our sense of smell is controlled through our olfactory system which is the strongest sense linked to memory. And in the end, marketers are trying to get their brand into our long term memory storage, while associating pleasure to that emotion. Master marketers and business branding experts know that one of the fastest, most powerful ways to do this is by leveraging our sense of smell. Now obviously categories such as beauty, fragrance, food, beverages, beer wine, liquor all have this as a critical element of their product design - but do they leverage and execute it in their marketing plan? Do they allow you to experience the smell and use it to influence us? Further, how can other categories like travel, auto, even credit cards use these branding strategies to their advantage? A brand marketer has one primary job - to influence us. Their marketing strategy is to influence our brain so that we associate some of our most desired feelings and wants to their brand. How do they do this? Well typically they utilize our sense of sight and hearing within their branding strategies. Think about it. A print ad utilizes, sight, radio and hearing. A television commercial utilizes both. Question for you, how many print ads do you remember from this past week? TV spots? Here's another question, ever walk through a mall past Abercrombie & Fitch and notice a unique scent in the air? Perhaps you have been onboard Singapore Airlines you are struck by how clean it smells? Cinnabon? Does that smell not make you crave that most unhealthy breakfast on planet earth? Well that's because our sense of smell is controlled through our olfactory system which is the strongest sense linked to memory. And in the end, marketers are trying to get their brand into our long term memory storage, while associating pleasure to that emotion. Master marketers and business branding experts know that one of the fastest, most powerful ways to do this is by leveraging our sense of smell. Now obviously categories such as beauty, fragrance, food, beverages, beer wine, liquor all have this as a critical element of their product design - but do they leverage and execute it in their marketing plan? Do they allow you to experience the smell and use it to influence us? Further, how can other categories like travel, auto, even credit cards use these branding strategies to their advantage? http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_steve_landau.mp3 Tue, 16 Jun 2009 08:00:00 EST 25:49 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Find a career you love so much you'd offer to do it for free! Find a career you love so much you'd offer to do it for free! Peter Madden, founder and CEO of Agile Cat began his career during the dot com boom of the 90's. This exciting time in history proved to be too volatile when he was told one Friday afternoon that he wasn't getting paid that week. He asked himself a series of questions: Did I fail? Am I WORTH it? Can I DO it? What do I truly have a PASSION for? Rather than going back to work for a corporation, he chose to launch his own advertising and marketing company. A few short years later and he went from being an interruption to getting the ATTENTION of major companies like Comcast and Hugo Boss. Find a career you love so much you'd offer to do it for free! Peter Madden, founder and CEO of Agile Cat began his career during the dot com boom of the 90's. This exciting time in history proved to be too volatile when he was told one Friday afternoon that he wasn't getting paid that week. He asked himself a series of questions: Did I fail? Am I WORTH it? Can I DO it? What do I truly have a PASSION for? Rather than going back to work for a corporation, he chose to launch his own advertising and marketing company. A few short years later and he went from being an interruption to getting the ATTENTION of major companies like Comcast and Hugo Boss. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_peter_madden.mp3 Wed, 10 Jun 2009 08:00:00 EST 36:06 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Ad agency account executive turned brand manager - Now, entrepreneur selling his company for millions!! If you work in a job that you don't LOVE and have PASSION for - the kind of passion that makes you wake up early and stay up late - If you work in a job where you don't make ANYWHERE near what you are worth - If you work in a job, or even if you have a career, and want to do more, create more, make more, give more, do it better, win more frequently, call your own shots, be free, make the world a better place, leave a legacy, meet new people, set out on an adventure or create certainty for yourself and those you care about - Then you may want to read a few more lines. If that's what you want, you can have it. You can start part- time. You don't have to quit your job. Just knowing that you can start part time will open your eyes to opportunities that were always there...but that you simply never saw. By doing this you will find your idea. And then you will work. You will get home from your job at 6PM and work until 10 PM, and every other weekend. Then you can begin building your business and quit when it's big enough. Then, once you quit, and focus 100% of your time, passion and attention on that one purpose, amazing things will happen. You will build it, it will grow, and you will (if you so desire) sell it for millions and be able to share that fortune with those who helped you get there! At least that's what our guest on this podcast did. And you can too! Because SUCCESS LEAVES CLUES. If you work in a job that you don't LOVE and have PASSION for - the kind of passion that makes you wake up early and stay up late - If you work in a job where you don't make ANYWHERE near what you are worth - If you work in a job, or even if you have a career, and want to do more, create more, make more, give more, do it better, win more frequently, call your own shots, be free, make the world a better place, leave a legacy, meet new people, set out on an adventure or create certainty for yourself and those you care about - Then you may want to read a few more lines. If that's what you want, you can have it. You can start part- time. You don't have to quit your job. Just knowing that you can start part time will open your eyes to opportunities that were always there...but that you simply never saw. By doing this you will find your idea. And then you will work. You will get home from your job at 6PM and work until 10 PM, and every other weekend. Then you can begin building your business and quit when it's big enough. Then, once you quit, and focus 100% of your time, passion and attention on that one purpose, amazing things will happen. You will build it, it will grow, and you will (if you so desire) sell it for millions and be able to share that fortune with those who helped you get there! At least that's what our guest on this podcast did. And you can too! Because SUCCESS LEAVES CLUES. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_ian_leopold.mp3 Thu, 21 May 2009 08:00:00 EST 27:18 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Going from employee to Entrepreneur and building a Brand along the way. Founder of Sweet Leaf Tea Co. Speaks on Starting Out, Growing and Guarding your Brand. Bottoms up! Clayton Christopher sold medical supplies, but had always wanted to have his own business. So while he had his day to day job, he kept his eyes open, knew he could start his own venture part time. In doing so he found an unexploited niche in a BIG category. Even though Clayton had no prior experience in the beverage industry, he started Sweet Leaf Tea Co and worked to fill a very obvious hole within the bottle tea category.He selected a few key points of difference: 1) His product would be premium in nature, created with only the best of ingredients. 2) He would build his brand in an authentic way, without traditional advertising. Fast forward 10 years to 2009 and Clayton has gone from selling medical supplies, to selling a multinational conglomerate like Nestle Waters on the idea of investing in his and his teams well guarded brand...which he just did this past month! For anyone who is working on a brand or in an agency and has a desire to one day start their own business, Clayton did it...and as always...success leaves clues! Clayton Christopher sold medical supplies, but had always wanted to have his own business. So while he had his day to day job, he kept his eyes open, knew he could start his own venture part time. In doing so he found an unexploited niche in a BIG category. Even though Clayton had no prior experience in the beverage industry, he started Sweet Leaf Tea Co and worked to fill a very obvious hole within the bottle tea category.He selected a few key points of difference: 1) His product would be premium in nature, created with only the best of ingredients. 2) He would build his brand in an authentic way, without traditional advertising. Fast forward 10 years to 2009 and Clayton has gone from selling medical supplies, to selling a multinational conglomerate like Nestle Waters on the idea of investing in his and his teams well guarded brand...which he just did this past month! For anyone who is working on a brand or in an agency and has a desire to one day start their own business, Clayton did it...and as always...success leaves clues! http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_clayton_christopher.mp3 Thu, 14 May 2009 06:00:00 EDT 33:16 marketing,media,advertising no Brian F Martin, CEO of Brand Connections A marketing strategy lesson from 1-800-Flowers.com on Mothers Day This brand has the RIGHT to use social media! And is doing it the RIGHT way! As you are planning for 2010, no doubt every brand strategy out there includes 'exploring' how they can use 'social media'. At least every brand we work with is. And for good reason. If you are, then this podcast is for you. As 1-800 Flowers was kind enough to post a few guideposts with us...questions they ask themselves to keep the program on track. A VERY practical lesson for all brands. 1) Is there a LOGICAL link between the brand and the overall concept? 2) Did we create a VIRTUAL VENUE for them to visit to learn more? 3) Did we recruit someone from within the target audience who is an AUTHORITY? 4) Did we give that authority figure some CURRENCY to use? 5) Are we using social media tools that make it EASY for others to share? Where some brands are struggling is that they are jumping right to #5! Lets put up a Facebook fan page, a corporate blog and 'TWEET' out some promotional messages and there you go. This gets you fans (all of which are from your agency) and 10 followers (also from your agency) Some good, practical, applicable learning for any brand. Happy Mothers Day! This brand has the RIGHT to use social media! And is doing it the RIGHT way! As you are planning for 2010, no doubt every brand strategy out there includes 'exploring' how they can use 'social media'. At least every brand we work with is. And for good reason. If you are, then this podcast is for you. As 1-800 Flowers was kind enough to post a few guideposts with us...questions they ask themselves to keep the program on track. A VERY practical lesson for all brands. 1) Is there a LOGICAL link between the brand and the overall concept? 2) Did we create a VIRTUAL VENUE for them to visit to learn more? 3) Did we recruit someone from within the target audience who is an AUTHORITY? 4) Did we give that authority figure some CURRENCY to use? 5) Are we using social media tools that make it EASY for others to share? Where some brands are struggling is that they are jumping right to #5! Lets put up a Facebook fan page, a corporate blog and 'TWEET' out some promotional messages and there you go. This gets you fans (all of which are from your agency) and 10 followers (also from your agency) Some good, practical, applicable learning for any brand. Happy Mothers Day! http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_lewis_goldman.mp3 Thu, 07 May 2009 06:00:00 EDT 28:11 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Marketing BIG BRANDS online - 101 Lessons from someone DOING it, not TALKING about it. In just ten years, internet branding and online advertising has surpassed magazine advertising in terms of total dollars invested by brands. During that time, there have been lots of people talking about how national brands should be using the web. Basically, a lot of opinions. Ironically, most of these people have never worked for a big marketer, nor have they ever marketed a national brand. Today, you'll get an opportunity to hear from someone who has been doing it since the beginning - and his track record suggests that he knows what he is doing! Seth Greenberg is the Director of Online Advertising and Internet Media for Intuit, marketers of brands like Quicken and Turbo Tax. On a side note, notice his title...more and more companies are dedicating headcount solely to focus on directing the brand's online marketing and branding investment. In addition to sharing with us how he sold in Vanilla Ice as the spokesperson for an online tax product, (that in and of itself should tell you that he's a good marketer :) ), you will get an insider's look as to what it's like to be responsible for a major online investment. In just ten years, internet branding and online advertising has surpassed magazine advertising in terms of total dollars invested by brands. During that time, there have been lots of people talking about how national brands should be using the web. Basically, a lot of opinions. Ironically, most of these people have never worked for a big marketer, nor have they ever marketed a national brand. Today, you'll get an opportunity to hear from someone who has been doing it since the beginning - and his track record suggests that he knows what he is doing! Seth Greenberg is the Director of Online Advertising and Internet Media for Intuit, marketers of brands like Quicken and Turbo Tax. On a side note, notice his title...more and more companies are dedicating headcount solely to focus on directing the brand's online marketing and branding investment. In addition to sharing with us how he sold in Vanilla Ice as the spokesperson for an online tax product, (that in and of itself should tell you that he's a good marketer :) ), you will get an insider's look as to what it's like to be responsible for a major online investment. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_seth_greenberg.mp3 Tue, 28 Apr 2009 06:00:00 EDT 35:14 marketing,media,advertising no Brian F Martin, CEO of Brand Connections The Quaker brand is almost 130 years old and was one of the FIRST brands ever advertised. So the question is, how do you keep it relevant for consumers today? The Quaker brand is almost 130 years old and was one of the FIRST brands ever advertised. So the question is, how do you keep it relevant for consumers today? CMO Annie Young-Scrivner and her team answered that question through their newest initiative - Go Humans Go. It is a fascinating case study as to how you can take an existing line of products that fundamentally perform with a solid reason to believe and adjust the positioning & the creative positioning concept so that the message gets through in a relevant way in order to increase household penetration and share of requirements. Why is this product for me? Do I like this message? Annie also talks about the importance of shifting the media mix and how it has become as relevant as the new positioning. Great episode...lots to learn from a leader on a big brand inside an even bigger brand (Quaker is owned by Pepsico) Enjoy! The Quaker brand is almost 130 years old and was one of the FIRST brands ever advertised. So the question is, how do you keep it relevant for consumers today? CMO Annie Young-Scrivner and her team answered that question through their newest initiative - Go Humans Go. It is a fascinating case study as to how you can take an existing line of products that fundamentally perform with a solid reason to believe and adjust the positioning & the creative positioning concept so that the message gets through in a relevant way in order to increase household penetration and share of requirements. Why is this product for me? Do I like this message? Annie also talks about the importance of shifting the media mix and how it has become as relevant as the new positioning. Great episode...lots to learn from a leader on a big brand inside an even bigger brand (Quaker is owned by Pepsico) Enjoy! http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_Annie_Young-Scrivner.mp3 Tue, 21 Apr 2009 09:00:00 EST 26:13 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Antony Young, CEO of Optimedia shares his insights from his 20+ years of experience in working with brands. Antony Young, CEO of Optimedia shares his insights from his 20+ years of experience in working with brands like T-Mobile, Nestle, and British Airways, his two recent books, Profitable Marketing Communications, and Strategies In A Downturn, as well as his frequent contributions to Ad Age. Antony Young, CEO of Optimedia shares his insights from his 20+ years of experience in working with brands like T-Mobile, Nestle, and British Airways, his two recent books, Profitable Marketing Communications, and Strategies In A Downturn, as well as his frequent contributions to Ad Age. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_antony_young.mp3 Tue, 14 Apr 2009 09:00:00 EST 40:53 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Steve is the creative director for brands like Walmart and Geico. Lots to learn from a guy who is charged with making the worlds largest corporation and a pop culture phenomenon 'even more creative' Steve is the creative director for brands like Walmart and Geico. Lots to learn from a guy who is charged with making the worlds largest corporation and a pop culture phenomenon 'even more creative' Not an easy job...but one he his team are tackling with great success! Steve shares with us his lessons from the client side, how you can leverage barriers to purchase as a source for new ideas and the one key thing that must be present in order to generate wonderfully persuasive work. Steve is the creative director for brands like Walmart and Geico. Lots to learn from a guy who is charged with making the worlds largest corporation and a pop culture phenomenon 'even more creative' Not an easy job...but one he his team are tackling with great success! Steve shares with us his lessons from the client side, how you can leverage barriers to purchase as a source for new ideas and the one key thing that must be present in order to generate wonderfully persuasive work. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_steve_bassett.mp3 Mon, 16 Mar 2009 09:00:00 EST 42:54 marketing,media,advertising no Brian F Martin, CEO of Brand Connections New York Times's and Wall Street Journal best-selling author MARTIN LINDSTROM is one of the world's most respected marketing gurus. New York Times's and Wall Street Journal best-selling author MARTIN LINDSTROM is one of the world's most respected marketing gurus. With a global audience of over a million people, Lindstrom spends 300 days on the road every year, advising top executives of companies including McDonald's Corporation, Procter & Gamble, Nestlé, Microsoft, The Walt Disney Company and GlaxoSmithKline. He has been featured in Wall Street Journal, Newsweek, TIME, The Economist, New York Times, BusinessWeek, USA TODAY, 60 Minutes, and more. His previous book, BRANDsense, was acclaimed by the Wall Street Journal as one of the five best marketing books ever published. Today the author discusses his latest book Buyology and provides insights as to how national brands can apply the lessons he learned from his study that used the latest in brain scan technology to peer into the minds of over 2,000 people from around the world. The shocking results will reveal why so much of what we thought we knew about why we buy is wrong. Buyology rewrites the rules of marketing and advertising. Buyology unveils the results of marketing guru Martin Lindstrom's pioneering three-year, $7 million dollar study that used the latest in brain scan technology to peer into the minds of over 2,000 people from around the world. The shocking results reveal why so much of what we thought we knew about why we buy is wrong. New York Times's and Wall Street Journal best-selling author MARTIN LINDSTROM is one of the world's most respected marketing gurus. With a global audience of over a million people, Lindstrom spends 300 days on the road every year, advising top executives of companies including McDonald's Corporation, Procter & Gamble, Nestlé, Microsoft, The Walt Disney Company and GlaxoSmithKline. He has been featured in Wall Street Journal, Newsweek, TIME, The Economist, New York Times, BusinessWeek, USA TODAY, 60 Minutes, and more. His previous book, BRANDsense, was acclaimed by the Wall Street Journal as one of the five best marketing books ever published. Today the author discusses his latest book Buyology and provides insights as to how national brands can apply the lessons he learned from his study that used the latest in brain scan technology to peer into the minds of over 2,000 people from around the world. The shocking results will reveal why so much of what we thought we knew about why we buy is wrong. Buyology rewrites the rules of marketing and advertising. Buyology unveils the results of marketing guru Martin Lindstrom's pioneering three-year, $7 million dollar study that used the latest in brain scan technology to peer into the minds of over 2,000 people from around the world. The shocking results reveal why so much of what we thought we knew about why we buy is wrong. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_martin_lindstrom.mp3 Mon, 2 Mar 2009 09:00:00 EST 59:45 marketing,media,advertising no Brian F Martin, CEO of Brand Connections As the editor of Ad Age, the world's leading marketing and media publication, Jonah Bloom has become one of the most well known industry experts in the field today. As the editor of Ad Age, the world's leading marketing and media publication, Jonah Bloom has become one of the most well known industry experts in the field today. In this episode, Jonah offers his insight into the increased utilization of social media and what it can mean for your brand. He also shares his thoughts as to what gets his attention when seeking content for his publication. As the editor of Ad Age, the world's leading marketing and media publication, Jonah Bloom has become one of the most well known industry experts in the field today. In this episode, Jonah offers his insight into the increased utilization of social media and what it can mean for your brand. He also shares his thoughts as to what gets his attention when seeking content for his publication. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_jonah_bloom.mp3 Mon, 23 Feb 2009 08:00:00 EST 54:08 marketing,media,advertising no Brian F Martin, CEO of Brand Connections As the CEO of Starcom USA, John Muszynski has helped build a company at the forefront of leveraging media partnerships to strengthen the brands of some of the world's biggest marketers. As the CEO of Starcom USA, John Muszynski has helped build a company at the forefront of leveraging media partnerships to strengthen the brands of some of the world's biggest marketers. Under his watch, Starcom has been named Agency of the Year by Advertising Age (2006) and by Media magazine two consecutive years (2005-06), and consistently receives one of the highest grades in Adweek's annual Report Card ranking. As the CEO of Starcom USA, John Muszynski has helped build a company at the forefront of leveraging media partnerships to strengthen the brands of some of the world's biggest marketers. Under his watch, Starcom has been named Agency of the Year by Advertising Age (2006) and by Media magazine two consecutive years (2005-06), and consistently receives one of the highest grades in Adweek's annual Report Card ranking. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_john_muszynski.mp3 Mon, 16 Feb 2009 09:00:00 EST 36:47 marketing,media,advertising no Brian F Martin, CEO of Brand Connections As VP of marketing for one of the fastest growing OTC companies in the world, we assumed that Tim Connors was marketing his brand a bit differently than most. As VP of marketing for one of the fastest growing OTC companies in the world, we assumed that Tim Connors was marketing his brand a bit differently than most. After all, to post 30% growth at a time when time the majority brands we speak with are cutting their 08 & 09 forecasts is pretty remarkable. In this episode we dive into some of the things that Tim and his brand team are doing differently...shifting their media mix to connect with consumers in new ways, embracing product experience, intelligently testing social media...all around a messaging platform that resonates with and influences consumers to act. As VP of marketing for one of the fastest growing OTC companies in the world, we assumed that Tim Connors was marketing his brand a bit differently than most. After all, to post 30% growth at a time when time the majority brands we speak with are cutting their 08 & 09 forecasts is pretty remarkable. In this episode we dive into some of the things that Tim and his brand team are doing differently...shifting their media mix to connect with consumers in new ways, embracing product experience, intelligently testing social media...all around a messaging platform that resonates with and influences consumers to act. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_tim_connors.mp3 Mon, 9 Feb 2009 08:00:00 EST 27:21 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Tim Murphy is the VP of Marketing for Absolut Vodka, one of the best selling spirit brands in the world. Tim Murphy is the VP of Marketing for Absolut Vodka, one of the best selling spirit brands in the world. In this episode Tim shares invaluable advice for any marketer or agency professional with respect to how one can successfully adjust a brand's positioning while staying true to its heritage when the market you compete in is fundamentally changing. Tim Murphy is the VP of Marketing for Absolut Vodka, one of the best selling spirit brands in the world. In this episode Tim shares invaluable advice for any marketer or agency professional with respect to how one can successfully adjust a brand's positioning while staying true to its heritage when the market you compete in is fundamentally changing. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_tim_murphy.mp3 Mon, 26 Jan 2009 09:00:00 EST 39:28 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Out-of-home media has become one of the fastest growing segments of the industry in recent years posting gains of 10%+. Out-of-home media has become one of the fastest growing segments of the industry in recent years posting gains of 10%+. When you compare this to the declines being experienced across traditional mediums, without question, there is change occurring. Right in the middle of and driving that change is Steve Mueller the President of Outdoor Services Incorporated, one of the largest Out-of-Home Media Management & Communications Company in North America. In this episode, Steve shares with us why this change is occurring and his vision for the future of the industry. Out-of-home media has become one of the fastest growing segments of the industry in recent years posting gains of 10%+. When you compare this to the declines being experienced across traditional mediums, without question, there is change occurring. Right in the middle of and driving that change is Steve Mueller the President of Outdoor Services Incorporated, one of the largest Out-of-Home Media Management & Communications Company in North America. In this episode, Steve shares with us why this change is occurring and his vision for the future of the industry. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_steve_mueller.mp3 Mon, 19 Jan 2009 09:00:00 EST 30:15 marketing,media,advertising no Brian F Martin, CEO of Brand Connections A 15 year veteran of the interactive advertising community, Stuart Bogaty has been instrumental in pushing forward many initiatives in the space. A 15 year veteran of the interactive advertising community, Stuart Bogaty has been instrumental in pushing forward many initiatives in the space. Based on his vast experience he has a powerful vision on the future of communications. In today's podcast, Stuart discusses that vision along with his path through the advertising world and the evolution of interactive media. A 15 year veteran of the interactive advertising community, Stuart Bogaty has been instrumental in pushing forward many initiatives in the space. Based on his vast experience he has a powerful vision on the future of communications. In today's podcast, Stuart discusses that vision along with his path through the advertising world and the evolution of interactive media. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_stuart_bogaty.mp3 Mon, 12 Jan 2009 09:00:00 EST 29:28 marketing,media,advertising no Brian F Martin, CEO of Brand Connections As the SVP of Marketing for Au Bon Pain, Ed Frechette focuses most of his efforts on word of mouth, product innovation and product experience. As the SVP of Marketing for Au Bon Pain, Ed Frechette focuses most of his efforts on word of mouth, product innovation and product experience. Au Bon Pain has thrived in its category, even while competing against larger players who utilize more traditional outlets. Ed discusses his current role, as well as his experience on the agency side and the years he spent at Dunkin Donuts. As the SVP of Marketing for Au Bon Pain, Ed Frechette focuses most of his efforts on word of mouth, product innovation and product experience. Au Bon Pain has thrived in its category, even while competing against larger players who utilize more traditional outlets. Ed discusses his current role, as well as his experience on the agency side and the years he spent at Dunkin Donuts. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_ed_frechette.mp3 Mon, 05 Jan 2009 09:00:00 EST 19:00 marketing,media,advertising no Brian F Martin, CEO of Brand Connections John Adams has spent over 30 years at The Martin Agency - his entire advertising career - a rarity in the industry. John Adams has spent over 30 years at The Martin Agency - his entire advertising career - a rarity in the industry. Under John's leadership, The Martin Agency became the first advertising agency to be named "Agency of the Year" five times by Adweek magazine, the industry standard. In today's podcast he discusses the growth from a regional shop to one of national prominence, and the path he took along the way. John Adams has spent over 30 years at The Martin Agency - his entire advertising career - a rarity in the industry. Under John's leadership, The Martin Agency became the first advertising agency to be named "Agency of the Year" five times by Adweek magazine, the industry standard. In today's podcast he discusses the growth from a regional shop to one of national prominence, and the path he took along the way. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_john_adams.mp3 Mon, 29 Dec 2008 09:00:00 EST 30:41 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Originally from Greece, Manos Spanos discusses the path he took through international marketing to his current position as a Product Director at Johnson & Johnson. Originally from Greece, Manos Spanos discusses the path he took through international marketing to his current position as a Product Director at Johnson & Johnson. In this episode Manos touches on the importance of both traditional and non-traditional media outlets, as well as keys to his success which include passion and teamwork. Originally from Greece, Manos Spanos discusses the path he took through international marketing to his current position as a Product Director at Johnson & Johnson. In this episode Manos touches on the importance of both traditional and non-traditional media outlets, as well as keys to his success which include passion and teamwork. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_manos_spanos.mp3 Mon, 22 Dec 2008 09:00:00 EST 30:39 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Last year, companies invested almost $200 Billion to advertise their products. Last year, companies invested almost $200 Billion to advertise their products. Many of these advertisers turn to one company to create the ad itself and another to recommend where that ad gets placed. This is the role of the media services company. David Verklin is the Chief Executive Officer of Carat North America, the largest independent media services company in North America. During our conversation, David shares insight after insight as to the state of the industry, where it's headed and offers outstanding advice that aspiring marketing, media and advertising executives can use to undoubtedly forward their career. Last year, companies invested almost $200 Billion to advertise their products. Many of these advertisers turn to one company to create the ad itself and another to recommend where that ad gets placed. This is the role of the media services company. David Verklin is the Chief Executive Officer of Carat North America, the largest independent media services company in North America. During our conversation, David shares insight after insight as to the state of the industry, where it's headed and offers outstanding advice that aspiring marketing, media and advertising executives can use to undoubtedly forward their career. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_david_verklin_v3.mp3 Mon, 15 Dec 2008 09:00:00 EST 40:37 marketing,media,advertising no Brian F Martin, CEO of Brand Connections One of the most recognized marketers on the planet has a new question he wants his teams to answer. One of the most recognized marketers on the planet has a new question he wants his teams to answer. While answering these questions are important: 1) What is the message? 2) Who is the target? 3) How many of them can I reach...how many times? There is a new one that beggs introspection, analysis and consideration. One that will be the future of marketing. One of the most recognized marketers on the planet has a new question he wants his teams to answer. While answering these questions are important: 1) What is the message? 2) Who is the target? 3) How many of them can I reach...how many times? There is a new one that beggs introspection, analysis and consideration. One that will be the future of marketing. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_bmartin_when.mp3 Mon, 08 Dec 2008 09:00:00 EST 17:28 marketing,media,advertising no Brian F Martin, CEO of Brand Connections We like to think of ourselves as rational human beings but there is no escaping that the way we think and act is triggered and shaped by our initial emotional response to events, and that includes advertising. We like to think of ourselves as rational human beings but there is no escaping that the way we think and act is triggered and shaped by our initial emotional response to events, and that includes advertising. The Advertised Mind by Erik du Plessis explores the world of advertising, drawing on information about the working of the human brain to suggest why emotion, as measured by ad-liking, is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy that brand. During our conversation with Erik we explore these areas and outline the practical applications for marketers. We like to think of ourselves as rational human beings but there is no escaping that the way we think and act is triggered and shaped by our initial emotional response to events, and that includes advertising. The Advertised Mind by Erik du Plessis explores the world of advertising, drawing on information about the working of the human brain to suggest why emotion, as measured by ad-liking, is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy that brand. During our conversation with Erik we explore these areas and outline the practical applications for marketers. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_erik_du_plessis.mp3 Mon, 01 Dec 2008 09:00:00 EST 55:05 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Recently named the 2007 Media All-Star Rising Star by Mediaweek, Nicole Hayes of Mindshare finds ways for her consumer packaged good clients to be truly innovative in their use of new media. Recently named the 2007 Media All-Star Rising Star by Mediaweek, Nicole Hayes of Mindshare finds ways for her consumer packaged good clients to be truly innovative in their use of new media. In today's podcast she shares her experience in pushing the frontier with these new media platforms in a way that resonate with the consumers, bringing the brand to life and making the connection more meaningful for the consumer. Recently named the 2007 Media All-Star Rising Star by Mediaweek, Nicole Hayes of Mindshare finds ways for her consumer packaged good clients to be truly innovative in their use of new media. In today's podcast she shares her experience in pushing the frontier with these new media platforms in a way that resonate with the consumers, bringing the brand to life and making the connection more meaningful for the consumer. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_nicole_hayes.mp3 Mon, 24 Nov 2008 09:00:00 EST 27:49 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Peter Drucker once said that all business is either marketing or innovation. Peter Drucker once said that all business is either marketing or innovation. And a privately held company that may not be on your radar screen is excelling at both. Rob Swaigen, the director of marketing for Jelly Belly shares with us what he believes defines innovation and how it is actively applied everyday within his organization. Peter Drucker once said that all business is either marketing or innovation. And a privately held company that may not be on your radar screen is excelling at both. Rob Swaigen, the director of marketing for Jelly Belly shares with us what he believes defines innovation and how it is actively applied everyday within his organization. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_rob_swaigen.mp3 Mon, 17 Nov 2008 09:00:00 EST 29:43 marketing,media,advertising no Brian F Martin, CEO of Brand Connections As the Director of Consumer Context Planning, Kendra Hatcher's job is to try and understand how consumers engage with, and consume media. As the Director of Consumer Context Planning, Kendra Hatcher's job is to try and understand how consumers engage with, and consume media. And she does it for the #1 global brand in the US. There is a lot to take away and utilize from this episode. As the Director of Consumer Context Planning, Kendra Hatcher's job is to try and understand how consumers engage with, and consume media. And she does it for the #1 global brand in the US. There is a lot to take away and utilize from this episode. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_kendra_hatcher.mp3 Mon, 10 Nov 2008 09:00:00 EST 40:43 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Recently nominated as one of Ad Age's 40 under 40 executives, Jeri Yoshizu has taken a unique path when compared to most marketers. Recently nominated as one of Ad Age's 40 under 40 executives, Jeri Yoshizu has taken a unique path when compared to most marketers. This bodes well for her though, as both her role and the brand in which she works on has taken a unique path when compared to most new product launches. Scion is a fascinating case study and Jeri takes us behind the scenes to understand how she utilizes lifestyle marketing and leverages it as a significant driver of the marketing mix. Recently nominated as one of Ad Age's 40 under 40 executives, Jeri Yoshizu has taken a unique path when compared to most marketers. This bodes well for her though, as both her role and the brand in which she works on has taken a unique path when compared to most new product launches. Scion is a fascinating case study and Jeri takes us behind the scenes to understand how she utilizes lifestyle marketing and leverages it as a significant driver of the marketing mix. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_jeri_yoshizu.mp3 Mon, 03 Nov 2008 09:00:00 EST 49:52 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Green Marketing is commanding more and more headlines these days as it seems as though brands, at an ever increasing rate, are trying to capture the attention of the eco-conscious consumer. Green Marketing is commanding more and more headlines these days as it seems as though brands, at an ever increasing rate, are trying to capture the attention of the eco-conscious consumer. Ann Hand, SVP of Global Brand Marketing & Innovation, has been building a brand for the past seven years that has at its very essence a value that says if we take from the environment we must give back. In this episode Ann shares with what she has learned and provides us with guidance on what is and what is not Green Marketing Green Marketing is commanding more and more headlines these days as it seems as though brands, at an ever increasing rate, are trying to capture the attention of the eco-conscious consumer. Ann Hand, SVP of Global Brand Marketing & Innovation, has been building a brand for the past seven years that has at its very essence a value that says if we take from the environment we must give back. In this episode Ann shares with what she has learned and provides us with guidance on what is and what is not Green Marketing http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_ann_hand.mp3 Mon, 27 Oct 2008 09:00:00 EST 43:52 marketing,media,advertising no Brian F Martin, CEO of Brand Connections As the youngest managing director in the history of one of the largest communications planning agencies, it's no wonder Lisa Weinstein was cited on this years 40 under 40 by Ad Age. You'll love this episode...worth listening twice! As the youngest managing director in the history of one of the largest communications planning agencies, it's no wonder Lisa Weinstein was cited on this years 40 under 40 by Ad Age. You'll love this episode...worth listening twice! As the youngest managing director in the history of one of the largest communications planning agencies, it's no wonder Lisa Weinstein was cited on this years 40 under 40 by Ad Age. You'll love this episode...worth listening twice! http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_lisa_weinstein.mp3 Mon, 20 Oct 2008 09:00:00 EST 36:47 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Andy Bubala joined the Sony family in 1995, first working at the worldwide headquarters in Tokya, Japan for many years and then moving to the US HQ. Andy Bubala joined the Sony family in 1995, first working at the worldwide headquarters in Tokya, Japan for many years and then moving to the US HQ. His most recent assignment finds him competing and winning in a number of emerging segments that are capitalizing on a macro trend...we are all paying more attention to the music and sounds we listen to. During this podcast Andy shares several interesting insights that touch on the fundamentals of marketing, new ways to connect with a target group of consumers and the retail experience all while providing insight as to how you take your brand to #1. An outstanding episode...one you will want to listen to twice. Andy Bubala joined the Sony family in 1995, first working at the worldwide headquarters in Tokya, Japan for many years and then moving to the US HQ. His most recent assignment finds him competing and winning in a number of emerging segments that are capitalizing on a macro trend...we are all paying more attention to the music and sounds we listen to. During this podcast Andy shares several interesting insights that touch on the fundamentals of marketing, new ways to connect with a target group of consumers and the retail experience all while providing insight as to how you take your brand to #1. An outstanding episode...one you will want to listen to twice. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_andy_bubala.mp3 Mon, 13 Oct 2008 09:00:00 EST 37:24 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Before joining Wyeth Pharmaceuticals as a Product Director, Julie Holcombe spent 15 years as an advertising executive. Before joining Wyeth Pharmaceuticals as a Product Director, Julie Holcombe spent 15 years as an advertising executive. She then chose to make the jump to the client side and is now running a billion dollar plus business. In today's podcast Julie discusses the transition, and the importance of forming relationships along the way. Before joining Wyeth Pharmaceuticals as a Product Director, Julie Holcombe spent 15 years as an advertising executive. She then chose to make the jump to the client side and is now running a billion dollar plus business. In today's podcast Julie discusses the transition, and the importance of forming relationships along the way. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_julie_holcombe.mp3 Mon, 06 Oct 2008 09:00:00 EST 31:35 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Jill Lajdziak began working on Saturn before it was even a brand, today she heads up the team responsible for over $4 billion in sales. Jill Lajdziak began working on Saturn before it was even a brand, today she heads up the team responsible for over $4 billion in sales. Saturn's most recent campaign challenge's Americans to rethink their assumptions. In today's podcast Jill discusses what led Saturn to create this campaign and the challenge of maintaining a brand's values while adapting the strategy to the constantly changing marketplace. Jill Lajdziak began working on Saturn before it was even a brand, today she heads up the team responsible for over $4 billion in sales. Saturn's most recent campaign challenge's Americans to rethink their assumptions. In today's podcast Jill discusses what led Saturn to create this campaign and the challenge of maintaining a brand's values while adapting the strategy to the constantly changing marketplace. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_jill_lajdziak.mp3 Mon, 29 Sep 2008 09:00:00 EST 31:38 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Jon Achenbaum turns brands into megabrands. He has worked on, and built, some of the largest brands in the US. Jon Achenbaum turns brands into megabrands. He has worked on, and built, some of the largest brands in the US. Many of which have been in the health and beauty segment...brands like Suave. Can the skills he honed on brands such as these, translate to marketing blood glucose monitors? Can we switch from brand to brand and account to account and still achieve at the highest of levels? Jon answers those questions as well as many others in this insightful episode. Jon Achenbaum turns brands into megabrands. He has worked on, and built, some of the largest brands in the US. Many of which have been in the health and beauty segment...brands like Suave. Can the skills he honed on brands such as these, translate to marketing blood glucose monitors? Can we switch from brand to brand and account to account and still achieve at the highest of levels? Jon answers those questions as well as many others in this insightful episode. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_jon_achenbaum.mp3 Mon, 22 Sep 2008 09:00:00 EST 45:07 marketing,media,advertising no Brian F Martin, CEO of Brand Connections BrandWeek recently named Jay Popli as a Marketer of the Year. BrandWeek recently named Jay Popli as a Marketer of the Year. No small feat when considering that this award is independently decided on by BrandWeek...no nominating yourself for this one. If you are a marketer you have to be curious as to what makes the very best...well...the very best. And Jay is. Spend some time with this podcast, as it is rich with learning and insight. BrandWeek recently named Jay Popli as a Marketer of the Year. No small feat when considering that this award is independently decided on by BrandWeek...no nominating yourself for this one. If you are a marketer you have to be curious as to what makes the very best...well...the very best. And Jay is. Spend some time with this podcast, as it is rich with learning and insight. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_jay_popli.mp3 Mon, 15 Sep 2008 09:00:00 EST 35:59 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Working at the highest level of marketing for large scale CPG powerhouse companies such as P&G, Coca Cola and Gillette, Joe Scalzo has proven that he is a master of his craft. Working at the highest level of marketing for large scale CPG powerhouse companies such as P&G, Coca Cola and Gillette, Joe Scalzo has proven that he is a master of his craft. But he was looking for a change. Almost two years ago, Joe joined White Wave Foods as its President and CEO...now it's the fastest growing food & beverage company in the country. Much to learn from Joe in this episode about the organic food category and how there is a fundamental shift taking place in the world of marketing. Working at the highest level of marketing for large scale CPG powerhouse companies such as P&G, Coca Cola and Gillette, Joe Scalzo has proven that he is a master of his craft. But he was looking for a change. Almost two years ago, Joe joined White Wave Foods as its President and CEO...now it's the fastest growing food & beverage company in the country. Much to learn from Joe in this episode about the organic food category and how there is a fundamental shift taking place in the world of marketing. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_joe_scalzo.mp3 Mon, 08 Sep 2008 09:00:00 EST 41:30 marketing,media,advertising no Brian F Martin, CEO of Brand Connections After managing brands like Nivea, Gatorade, Uncle Bens and Softsoap, Steve Wallace, a world class cpg marketer, finds himself faced with a new challenge. After managing brands like Nivea, Gatorade, Uncle Bens and Softsoap, Steve Wallace, a world class cpg marketer, finds himself faced with a new challenge. Take the #1 brand in Canada and launch it into the US. Steve talks about the some of the strategies and tactics Cold FX utilized and breaks down for us what worked and what didn't. Lots of good learning in this episode...enjoy. After managing brands like Nivea, Gatorade, Uncle Bens and Softsoap, Steve Wallace, a world class cpg marketer, finds himself faced with a new challenge. Take the #1 brand in Canada and launch it into the US. Steve talks about the some of the strategies and tactics Cold FX utilized and breaks down for us what worked and what didn't. Lots of good learning in this episode...enjoy. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_steve_wallace.mp3 Mon, 01 Sep 2008 09:00:00 EST 30:03 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Whether it was launching the first ever extreme flavored gum or developing the first international strategy for Coors Light Chris Nemeth is a world class, top of the line marketer. Whether it was launching the first ever extreme flavored gum or developing the first international strategy for Coors Light Chris Nemeth is a world class, top of the line marketer. His most recent challenge, to wake up a 100 year old brand while convincing consumers to change some of their habits. After listening to this podcast, I don't think you would bet against him! If you are looking for a model to follow for what to do when you start on a new brand, I urge you to listen...listen twice. Everything from generating the initial consumer insights, testing those insights, developing a crystal clear objective which manifests into a new positioning...then onto the creative and the placement of that creative in an integrated fashion. Whether it was launching the first ever extreme flavored gum or developing the first international strategy for Coors Light Chris Nemeth is a world class, top of the line marketer. His most recent challenge, to wake up a 100 year old brand while convincing consumers to change some of their habits. After listening to this podcast, I don't think you would bet against him! If you are looking for a model to follow for what to do when you start on a new brand, I urge you to listen...listen twice. Everything from generating the initial consumer insights, testing those insights, developing a crystal clear objective which manifests into a new positioning...then onto the creative and the placement of that creative in an integrated fashion. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_chris_nemeth.mp3 Mon, 25 Aug 2008 09:00:00 EST 42:24 marketing,media,advertising no Brian F Martin, CEO of Brand Connections After interviewing 10 of the most influential executives in marketing, advertising and media, we have taken their collective learning and distilled down the 10 characteristics of the overachieving marketing, advertising and media executive. After interviewing 10 of the most influential executives in marketing, advertising and media, we have taken their collective learning and distilled down the 10 characteristics of the overachieving marketing, advertising and media executive. These are characteristics that you can take and role model in your own profession. We hope you enjoy. After interviewing 10 of the most influential executives in marketing, advertising and media, we have taken their collective learning and distilled down the 10 characteristics of the overachieving marketing, advertising and media executive. These are characteristics that you can take and role model in your own profession. We hope you enjoy. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_bmartin_top10.mp3 Mon, 18 Aug 2008 09:00:00 EST 28:26 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Have you heard of Communications Planning? Have you heard of Communications Planning? I have, on more than one occasion, and it made me curious to understand more. Curious to understand how it could impact the $150 Billion dollars that is spent in the US on advertising. Tom Denford is the Director of Communications Planning at JWT, one of the worlds largest advertising agencies. If anybody could explain it to me, it was him...and he did. I think you will enjoy. Have you heard of Communications Planning? I have, on more than one occasion, and it made me curious to understand more. Curious to understand how it could impact the $150 Billion dollars that is spent in the US on advertising. Tom Denford is the Director of Communications Planning at JWT, one of the worlds largest advertising agencies. If anybody could explain it to me, it was him...and he did. I think you will enjoy. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_tom_denford_v3.mp3 Mon, 11 Aug 2008 09:00:00 EST 53:36 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Who doesn't love Hershey? Hershey bars, Reese's, Twizzlers, they even own Ice Breakers. Great brands for sure. Who doesn't love Hershey? Hershey bars, Reese's, Twizzlers, they even own Ice Breakers. Great brands for sure. But what is most remarkable is that you can find them almost anywhere. That is the job of the President of Hershey's U.S. Commercial Group, Chris Baldwin. His focus is on reaching the consumer at the point of consumption. Who doesn't love Hershey? Hershey bars, Reese's, Twizzlers, they even own Ice Breakers. Great brands for sure. But what is most remarkable is that you can find them almost anywhere. That is the job of the President of Hershey's U.S. Commercial Group, Chris Baldwin. His focus is on reaching the consumer at the point of consumption. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_chris_baldwin.mp3 Mon, 04 Aug 2008 09:00:00 EST 21:45 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Safeway, the 2nd largest supermarket chain in North America is one of the first to build a consumer packaged goods company within its company. Safeway, the 2nd largest supermarket chain in North America is one of the first to build a consumer packaged goods company within its company. Senior Vice President of Consumer Brands, James White, views creating Safeway branded products in the same way as he did at Gillette, Nestle Purina Petcare, and Coca-Cola. This podcast provides a rare opportunity to hear from someone on the retail side, discussing the process of building individual brands that compete with icons such as Kraft, Campbell's and Kellogg's. Safeway, the 2nd largest supermarket chain in North America is one of the first to build a consumer packaged goods company within its company. Senior Vice President of Consumer Brands, James White, views creating Safeway branded products in the same way as he did at Gillette, Nestle Purina Petcare, and Coca-Cola. This podcast provides a rare opportunity to hear from someone on the retail side, discussing the process of building individual brands that compete with icons such as Kraft, Campbell's and Kellogg's. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_james_white.mp3 Mon, 28 Jul 2008 09:00:00 EST 25:56 marketing,media,advertising no Brian F Martin, CEO of Brand Connections With 32 years of experience in the media business, Jon Mandel recently started on a new career path as CEO of NielsenConnect. With 32 years of experience in the media business, Jon Mandel recently started on a new career path as CEO of NielsenConnect. One of the most influential and well known media buying executives in the industry, Mandel will now be focused on providing measurement tools for today's marketers. In this week's podcast Mandel addresses the challenges marketers face in measuring non-traditional media, and the balance between creative and media services agencies. With 32 years of experience in the media business, Jon Mandel recently started on a new career path as CEO of NielsenConnect. One of the most influential and well known media buying executives in the industry, Mandel will now be focused on providing measurement tools for today's marketers. In this week's podcast Mandel addresses the challenges marketers face in measuring non-traditional media, and the balance between creative and media services agencies. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_jon_mandel_part2.mp3 Mon, 21 Jul 2008 09:00:00 EST 43:07 marketing,media,advertising no Brian F Martin, CEO of Brand Connections With 32 years of experience in the media business, Jon Mandel recently started on a new career path as CEO of NielsenConnect. With 32 years of experience in the media business, Jon Mandel recently started on a new career path as CEO of NielsenConnect. One of the most influential and well known media buying executives in the industry, Mandel will now be focused on providing measurement tools for today's marketers. In this week's podcast Mandel addresses the challenges marketers face in measuring non-traditional media, and the balance between creative and media services agencies. With 32 years of experience in the media business, Jon Mandel recently started on a new career path as CEO of NielsenConnect. One of the most influential and well known media buying executives in the industry, Mandel will now be focused on providing measurement tools for today's marketers. In this week's podcast Mandel addresses the challenges marketers face in measuring non-traditional media, and the balance between creative and media services agencies. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_jon_mandel.mp3 Mon, 14 Jul 2008 09:00:00 EST 30:06 marketing,media,advertising no Brian F Martin, CEO of Brand Connections In building the largest non-traditional media agency in the U.S., Connie Garrido advises brands on how to utilize this new, powerful tool. In building the largest non-traditional media agency in the U.S., Connie Garrido advises brands on how to utilize this new, powerful tool. In today's podcast she addresses the challenges brands face with media fragmentation, as well as how to bring a brand to life through engagement. Connie also shares her philosophy of business and the lessons that have stayed with her throughout her years in the media industry. In building the largest non-traditional media agency in the U.S., Connie Garrido advises brands on how to utilize this new, powerful tool. In today's podcast she addresses the challenges brands face with media fragmentation, as well as how to bring a brand to life through engagement. Connie also shares her philosophy of business and the lessons that have stayed with her throughout her years in the media industry. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_connie_garrido.mp3 Mon, 07 Jul 2008 09:00:00 EST 44:13 marketing,media,advertising no Brian F Martin, CEO of Brand Connections As a key player in the turnaround of the Campbell Soup Company, Carl Johnson has learned in order to have success in brand marketing you must always keep the consumer in mind. As a key player in the turnaround of the Campbell Soup Company, Carl Johnson has learned in order to have success in brand marketing you must always keep the consumer in mind. Today, Carl discusses the three areas to focus on when marketing a brand as well as the effects of media fragmentation. With his diverse background in working not only with the Campbell Soup Company, but Kraft, ConAgra, Cadbury Schweppes, and others, Carl's advice will prove invaluable. As a key player in the turnaround of the Campbell Soup Company, Carl Johnson has learned in order to have success in brand marketing you must always keep the consumer in mind. Today, Carl discusses the three areas to focus on when marketing a brand as well as the effects of media fragmentation. With his diverse background in working not only with the Campbell Soup Company, but Kraft, ConAgra, Cadbury Schweppes, and others, Carl's advice will prove invaluable. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_carl_johnson.mp3 Mon, 30 Jun 2008 09:00:00 EST 41:03 marketing,media,advertising no Brian F Martin, CEO of Brand Connections As CMO for the largest Food and Beverage Company headquartered in North America, Kraft Foods Inc., Jeri Finard provides key insights in to the consumer packaged goods industry. As CMO for the largest Food and Beverage Company headquartered in North America, Kraft Foods Inc., Jeri Finard provides key insights in to the consumer packaged goods industry. In today's podcast Jeri discusses launching a new brand into the market, integrating the new brand into the current company, as well as the importance of in-store environment. With her vast experience, Jeri provides feedback on the lessons she has learned during her many years at Kraft Foods and advice for those looking to take a similar career path in brand marketing. As CMO for the largest Food and Beverage Company headquartered in North America, Kraft Foods Inc., Jeri Finard provides key insights in to the consumer packaged goods industry. In today's podcast Jeri discusses launching a new brand into the market, integrating the new brand into the current company, as well as the importance of in-store environment. With her vast experience, Jeri provides feedback on the lessons she has learned during her many years at Kraft Foods and advice for those looking to take a similar career path in brand marketing. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_jeri_finard.mp3 Mon, 23 Jun 2008 09:00:00 EST 33:56 marketing,media,advertising no Brian F Martin, CEO of Brand Connections The largest global Consumer Products Industry Deal to Date was the sale of Gillette to Procter and Gamble. The largest global Consumer Products Industry Deal to Date was the sale of Gillette to Procter and Gamble. Peter Klein played a pivotal role in the deal, as well as many others in the consumer products industry. You don't get a chance to be a player in discussions like that unless you are among the best marketers in the U.S. In today's podcast, Peter discusses today's challenges in marketing a brand, characteristics of a high potential candidate, as well as advice for those looking to move ahead or break into the brand marketing, media, and advertising industry. The largest global Consumer Products Industry Deal to Date was the sale of Gillette to Procter and Gamble. Peter Klein played a pivotal role in the deal, as well as many others in the consumer products industry. You don't get a chance to be a player in discussions like that unless you are among the best marketers in the U.S. In today's podcast, Peter discusses today's challenges in marketing a brand, characteristics of a high potential candidate, as well as advice for those looking to move ahead or break into the brand marketing, media, and advertising industry. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_peter_klein.mp3 Mon, 16 Jun 2008 09:00:00 EST 45:06 marketing,media,advertising no Brian F Martin, CEO of Brand Connections Want to be a top marketer? Whether you specialize in advertising, media or brand marketing, this podcast will show you how. Brand Fast Trackers is a weekly podcast focused on helping you become a top marketer. Whether your specific discipline is advertising, media or brand marketing, the goal is still the same...to build brands and sell more product. Each week we will speak with some of the best in the business working on some of the biggest brands in the world. We will all collectively learn from those who are doing it every day...not those who are talking about it, but those who are doing it. If you are passionate about marketing, are passionate about your career and want to be the very best, we think you will love this podcast. Brand Fast Trackers is a weekly podcast focused on helping you become a top marketer. Whether your specific discipline is advertising, media or brand marketing, the goal is still the same...to build brands and sell more product. Each week we will speak with some of the best in the business working on some of the biggest brands in the world. We will all collectively learn from those who are doing it every day...not those who are talking about it, but those who are doing it. If you are passionate about marketing, are passionate about your career and want to be the very best, we think you will love this podcast. http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_issue1_v2.mp3 Sun, 15 Jun 2008 09:00:00 EST 15:55 marketing,media,advertising no