Jim Stengel
President / CEO, The Jim Stengel Company

In this episode, Jim shares invaluable advice for brand managers, marketers and the agencies who support them. Really, a not to be missed episode!

Steve Rubel
SVP and Director of Insights, Edelman Digital

In this episode, Steve talks about how PR agencies are embracing and owning social media by developing in-house solutions and strategies for their clients, how social media enables brands to speak with consumers on a person-to-person basis and why knowing what your brand wants to accomplish with social media is your first task when developing your social strategy.

Gayle Troberman
Chief Creative Officer, Microsoft

In this episode, Gayle tells us about the challenges of marketing digital and social media and why being agile, rapid and responsive is essential to success. She also shares the philosophy behind Microsoft’s decision-engine, Bing, what differentiates it from its competitors, and how she is achieving consistency across brands in her newly created position.

Michael Fasulo
Executive Vice President and Chief Marketing Officer, Sony Electronics

In this episode, Mike shares with us how he is getting 5x ROI through integration, how Sony keeps its equity connected across categories, why social media is not new, and what really gets his attention internally and through his partner agencies.

Martin Lindstrom
Author, “Buy-ology”

How can market researchers draw meaningful conclusions about a product or ad campaign when many consumers are unwilling or unable to share their honest opinions? Branding expert Martin Lindstrom thinks he’s found a way to solve this advertising dilemma with a revolutionary “neuroimaging” technique that taps directly into unfettered brainwaves. The best-selling author spoke recently with Brand Connections’ CEO & Founder Brian F Martin about every marketer’s dream – consumers’ innermost thoughts – and shared the science behind his latest book, Buyology – Truth and Lies About Why We Buy.

Annie Young-Scrivner
CMO Quaker Foods & Snacks

The Quaker brand is almost 130 years old and was one of the FIRST brands ever advertised. So the question is, how do you keep it relevant for consumers today?
CMO Annie Young-Scrivner and her team answered that question through their newest initiative – Go Humans Go. It is a fascinating case study as to how you can take an existing line of products, that fundamentally perform, and adjust the creative positioning concept so that the message gets through in a relevant way, while increasing household penetration and share of requirements.

Scott Keogh
CMO, Audi of America

Scott Keogh, CMO of Audi of America, has been overseeing all marketing strategy and department responsibilities, as well as leading the company’s marketing efforts to further elevate the positioning of the Audi brand in the U.S. since joining the company in 2006.

Michael Sprague
VP of Marketing, Kia Motors

What did they do differently? What were the key drivers? How did they get consumers re-energized about the brand? And most importantly, how did they invest their marketing dollars to have such a significant turnaround?

John Felice
General Manager, Ford Lincoln Mercury Marketing

What did they do differently? What were the key drivers? How did they get consumers re-energized about the brand? And most importantly, how did they invest their marketing dollars to have such a significant turnaround?

John Felice, General Manager – Ford Lincoln Mercury Marketing, shares how his team turned it around.

Keith Levy
VP of marketing, Anheuser-Busch, Inc.

When a marketing executive who manages some of the biggest brands on the planet takes time to share his opinion…odds are…there is something to learn! In this episode, we speak to Keith Levy, VP of Marketing for Anheuser-Busch. He shares with us his philosophy on brand building, creative, building his team, utilizing social media and the value of advertising in the Super Bowl.