Recent Podcasts
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Anne Globe In this episode, Dreamworks Animation’s Anne Globe shares how marketing partnerships organically connect fans to their brands, why social media is one of the most exciting new tools available to marketers and how to more effectively utilize it and how sequels and licensing leverage brand equity. |
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Carl Johnson In this episode, Carl Johnson, defines what innovation means within the walls of Campbell’s. Specifically, how the company has encouraged and utilized innovation in order to sustain a competitive advantage in their category and enhance their existing brand equity. |
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Bart Decrem In this episode, Bart Decrem, Founder and CEO of Tapulous, shares how brand marketers should utilize Apple’s new iAd network and IOS platform. The iAd gives an exclusive interactive opportunity for marketers to harness the emotional power of the 30-sec spot. You simply have to hear this podcast! |
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Jim Stengel In this episode, Jim shares invaluable advice for brand managers, marketers and the agencies who support them. Really, a not to be missed episode! |
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Steve Rubel In this episode, Steve talks about how PR agencies are embracing and owning social media by developing in-house solutions and strategies for their clients, how social media enables brands to speak with consumers on a person-to-person basis and why knowing what your brand wants to accomplish with social media is your first task when developing your social strategy. |
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Gayle Troberman In this episode, Gayle tells us about the challenges of marketing digital and social media and why being agile, rapid and responsive is essential to success. She also shares the philosophy behind Microsoft’s decision-engine, Bing, what differentiates it from its competitors, and how she is achieving consistency across brands in her newly created position. |
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Lisa Bacus In this episode, Lisa offers great insight how she markets a product that you can’t touch, smell, feel or see. Marketing the intangible, insurance in this case, takes intelligence and intuition. Lisa has also smartly shifted AmFam’s traditional marketing investment in new directions to incredible success. |
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Michael Fasulo In this episode, Mike shares with us how he is getting 5x ROI through integration, how Sony keeps its equity connected across categories, why social media is not new, and what really gets his attention internally and through his partner agencies. |
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Gary Wohlfeill In this episode, Gary shares how Moosejaw was authentic before it was fashionable to be so. He tells us how they are able to use their authenticity to create a brand experience at every customer touch point, engage their fans through Twitter, Facebook & Mobile, and why they can create the most brand equity with their customers by simply knowing who they are as a company. |
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Paul Venables In this episode, Paul shares with us his business philosophy and vision, how he went from receptionist to running his own agency, why you have to be an entrepreneur for the right reasons, and how challenging your clients and turning down business can make you a stronger company. |
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Tom Bedecarré In this episode, Tom shares with us how digital advertising has evolved, why social media is becoming an ever-increasing part of the marketing mix and offers tips for employees who want to become entrepreneurs. |
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Keith Levy When a marketing executive who manages some of the biggest brands on the planet takes time to share his opinion…odds are…there is something to learn! In this episode, we speak to Keith Levy, VP of Marketing for Anheuser-Busch. He shares with us his philosophy on brand building, creative, building his team, utilizing social media and the value of advertising in the Super Bowl. |
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Jason Falls More and more brands have been utilizing social media as a part of their marketing mix. But jumping into the social media space can be a daunting task. In this episode, Jason Falls, a leading educator and thinker in social media and public relations shares his key insights. |
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John Felice What did they do differently? What were the key drivers? How did they get consumers re-energized about the brand? And most importantly, how did they invest their marketing dollars to have such a significant turnaround? John Felice, General Manager – Ford Lincoln Mercury Marketing, shares how his team turned it around. |
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Michael Sprague What did they do differently? What were the key drivers? How did they get consumers re-energized about the brand? And most importantly, how did they invest their marketing dollars to have such a significant turnaround? |
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Andy Beal Andy Beal is considered one of the world’s most respected internet marketing consultants, an award-winning blogger, professional speaker and co-author of a critically-acclaimed book. His book, “Radically Transparent: Monitoring & Managing Reputations Online,” and blog, Marketing Pilgrim, are relevant and so important to ANY type of company that is online and utilizing social media in their marketing strategy. |
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Scott Keogh Scott Keogh, CMO of Audi of America, has been overseeing all marketing strategy and department responsibilities, as well as leading the company’s marketing efforts to further elevate the positioning of the Audi brand in the U.S. since joining the company in 2006. |
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Alexandra Wheeler Alexandra Wheeler, Director of Digital Strategy at Starbucks, has lead the strategy and execution across key digital channels, including Starbucks websites and online communities, social media channels, in-store screens and paid digital media. |
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Andy Lark As VP of Global Advertising for Large Enterprises with Dell, serial entrepreneur, and winner of the Most Influential Communicator award, Andy Lark KNOWS marketing. In this episode, Andy shares his thoughts on how marketing will change more in the next 5 years than it has in the past 50 and answers some of the industry’s most frequently asked questions. |
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Eric Hirshberg As the youngest recipient of two WSAA Creative Leader of the Year awards and an inductee into the American Advertising Hall of Fame, Eric Hirshberg, President and Chief Creative Officer of Deutsch LA without question has the chops and is among the best in the business. In this episode, Eric shares actionable advice for brands, entrepreneurs and agency executives alike, spanning a number of topics. In particular, pay attention to his thoughts on the new rules of transparency for brands. There is a lot of power in honesty and authenticity. In today’s service oriented society, brands that say thank you and I’m sorry will win! |
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Brandon Berger Agencies are often owned by advertising holding companies like WPP or Omnicom or MDC Partners. I had the pleasure to speak with Brandon Berger who is the VP of Digital at MDC Partners. Not only does he absolutely know his craft – held positions at Netscape, founded a wireless company and built the digital innovation group at Ogilvy (one of the largest ad agencies in the world) – but now he is in charge of leading acquisitions, investments and strategic partnerships in digital. |
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Whitney Tidmarsh EMC Corporation is the world’s leading developer and provider of information infrastructure technology and solutions. The $15 Billion company is among the top 10 largest technology companies in the world that sits alongside household name brands such as IBM, Microsoft and Hewlett-Packard. Whitney Tidmarsh, CMO of EMC’s Content Management & Archiving Division, one of the top 100 most influential women in Tech, discusses how she uses non-traditional marketing tools to drive sales. |
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Suzanne Alecia When you think of the categories of marketing products or tools that national brands invest in, you come up with TV, Print, Online, Promotion, Radio, Out of Home, etc. But over the past few years a new category, Out-of-Home Video has been created. Creating a category or sub-category you can be first in, being relevant and differentiating your product against its competitors are three keys to the successful launch of any new category. Suzanne Alecia, president of the Out-of-Home Video Advertising Bureau, shares how she was able to accomplish this and define a category in the process. |
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Peter Hirshberg Nine out of 10 marketers rate themselves “below average” with respect to their utilization of social media. How should a marketer be utilizing these tools? That was the question posed to a man who has been involved in cutting edge technology ever since his start at Apple. |
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Michael Fisher Some of the greatest case studies in marketing and advertising have come from times of extraordinary challenge. Without question, the financial crisis that came to a head in late 08/early 09 was one of those challenges. So…what would you do if you were top marketer for a brand right in the middle of it all? In this episode, Michael Fischer, Senior VP of Marketing at Coldwell Banker, shares with us those lessons. |
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Bohb Blair Why challenge the traditional media mix? The Director of Invention for Mindshare, Global Media Agency of the Year, shares his thoughts, perspectives, and experiences in working with brands like Cottonelle, Kotex, and Huggies. Oh, and if you are as curious as I was to better understand the title Director of Invention, you will truly enjoy this episode! |
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Steve Landau A brand marketer has one primary job – to influence us. Their marketing strategy is to influence our brain so that we associate some of our most desired feelings and wants to their brand. How do they do this? Well typically they utilize our sense of sight and hearing within their branding strategies. Think about it. A print ad utilizes, sight, radio and hearing. A television commercial utilizes both. |
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Peter Madden Find a career you love so much you’d offer to do it for free! Peter Madden, founder and CEO of Agile Cat Began his career during the dot com boom of the 90’s. This exciting time in history proved to be too volatile when he was told one Friday afternoon that he wasn’t getting that week. He asked himself a series of questions: Did I fail? Am I WORTH it? Can I DO it? What do I truly have a PASSION for? Rather than going back to work for a corporation, he chose to launch his own advertising and marketing company. A few short years later and he went from being an interruption to getting the ATTENTION of major companies like Comcast and Hugo Boss. |
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Ian Leopold If you work in a job that you don’t LOVE and have PASSION for – the kind of passion that makes you wake up early and stay up late – If you work in a job where you don’t make ANYWHERE near what you are worth- If you work in a job, or even if you have a career, and want to do more, create more, make more, give more, do it better, win more frequently, call your own shots, be free, make the world a better place, leave a legacy, meet new people, set out on an adventure or create certainty for yourself and those you care about – Then you may want to read a few more lines. |
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Lewis Goldman This brand has the RIGHT to use social media! And is doing it the RIGHT way!As you are planning for 2010, no doubt every brand strategy out there includes ‘exploring’ how they can use ’social media’. At least every brand we work with is. and for good reason. |
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Seth Greenberg In just ten years, internet branding and online advertising has surpassed magazine advertising in terms of total dollars invested by brands. During that time, there have been lots of people talking about how national brands should be using the web. Basically, a lot of opinions. Ironically, most of these people have never worked for a big marketer, nor have they ever marketed a national brand. |
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Annie Young-Scrivner The Quaker brand is almost 130 years old and was one of the FIRST brands ever advertised. So the question is, how do you keep it relevant for consumers today? |
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Antony Young In this episode, Antony shares insights from his 20+ years of experience in working with brands like T-Mobile, British Airways and Nestle, his two recent books, Profitable Marketing Communications and Strategies in a Downturn as well as his frequent contributions to publications like Ad Age. |
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Steve Bassett Steve is the creative director for brands like Walmart and Geico. Lots to learn from a guy who is charged with making the worlds largest corporation and a pop culture phenomenon ‘ even more creative’ Not an easy job… but one his team are tackling with great success! |
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Martin Lindstrom How can market researchers draw meaningful conclusions about a product or ad campaign when many consumers are unwilling or unable to share their honest opinions? Branding expert Martin Lindstrom thinks he’s found a way to solve this advertising dilemma with a revolutionary “neuroimaging” technique that taps directly into unfettered brainwaves. The best-selling author spoke recently with Brand Connections’ CEO & Founder Brian F Martin about every marketer’s dream – consumers’ innermost thoughts – and shared the science behind his latest book, Buyology – Truth and Lies About Why We Buy. |
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Jonah Bloom AdAge editor, Jonah Bloom, who we’ve done a podcast interview with, recently published insight on what makes an agency go from good to great. The difference is in two key variables: 1) Influence product and service 2) Integrate data, media planning, and creativeness |
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Tim Connors As VP of marketing for one of the fastest growing OTC companies in the world, we assumed that Tim Connors was marketing his brand a bit differently than most. After all, to post 30% growth at a time when time the majority brands we speak with are cutting their 08 & 09 forecasts is pretty remarkable. In this episode we dive into some of the things that Tim and his brand team are doing differently…shifting their media mix to connect with consumers in new ways, embracing product experience, intelligently testing social media…all around a messaging platform that resonates with and influences consumers to act. |
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