In this episode, Jim shares invaluable advice for brand managers, marketers and the agencies who support them. Really, a not to be missed episode!

Jim is the President/CEO, The Jim Stengel Company, LLC, an author and Adjunct Professor at UCLA Anderson School of Management. Jim’s company is both think tank and consultancy and conducts proprietary research, generates thought leadership and applies a new ideals-driven framework to drive business growth in today’s global economy. He is the former GMO of $83B Procter & Gamble, where he oversaw an $8B advertising budget and had organizational responsibility for nearly 7,000 people. He was recognized in 2003, 2004, 2006 and 2007 by Advertising Age as the number one “Power Player” in marketing. In 2005, he was recognized as Grand Marketer of the Year by Brandweek magazine, the same year P&G was named Marketer of the Year by Advertising Age magazine. Highly regarded, his leadership was also recognized in 2008 when P&G was honored as the 2008 Cannes International Advertising Festival Advertiser of the Year for the first time in company history. In his seven years as GMO, he personally led the transformation that has firmly established P&G as one of the most admired brand-building companies in the world. He joined the company in 1983, and before that spent four years at Time Incorporated in the Time-Life Books division. He grew up in Lancaster, Pennsylvania, in a family of six children. He holds a BA from Franklin & Marshall College, and an MBA from The Pennsylvania State University (Smeal School of Business). Jim is on the Board of Directors for AOL and the Motorola Corporation. He serves as an Advisor for MarketShare Partners, an industry-leading marketing analytics firm, and for Spencer Trask Collaborative Innovations, LLC. Jim and his wife Kathleen have two children, and split their time between Cincinnati, Ohio and Coronado, California.