In this episode, Gayle tells us about the challenges of marketing digital and social media and why being agile, rapid and responsive is essential to success. She also shares the philosophy behind Microsoft’s decision-engine, Bing, what differentiates it from its competitors, and how she is achieving consistency across brands in her newly created position.
Gayle Troberman has been driving marketing innovations at Microsoft for more than 13 years. She founded the industry’s first digital branded entertainment team (BEET) at MSN. She purchased some of the first offline advertising for a dot.com brand while heading up marketing for Microsoft’s Sidewalk and internet start-up businesses back in 1997. Gayle’s team is responsible for global advertising, relationship marketing and digital strategy for Microsoft’s consumer, business to business and developer focused products and services including: Windows, Office, Windows Live, SQL Server and more. Prior to Microsoft, Gayle spent ten years in the NYC agency world managing consumer marketing and business development programs at Manning, Selvage & Lee and NW Ayer for a range of clients making everything from software to footwear. She has a Bachelor of Science from Ithaca College and was born and raised in Rhode Island.
May 20, 2010
Thanks for the great podcast. Amazing to hear from such a top brand.