When a marketing executive who manages some of the biggest brands on the planet takes time to share his opinion…odds are…there is something to learn! In this episode, we speak to Keith Levy, VP of Marketing for Anheuser-Busch. He shares with us his philosophy on brand building, creative, building his team, utilizing social media and the value of advertising in the Super Bowl.
6 Comments to Growing some of the biggest brand icons on the planet
Mary Grimes
March 14, 2010
March 14, 2010
It was great to hear more about how Anheuser-Busch is incorporating social into their marketing mix. I completely agree that social can bring tremendous brand energy. And Mr. Levy’s comment on how millions of fans are great, but that 100,000 of the right kind of fans was spot on!
Beatrice T.
March 15, 2010
March 15, 2010
I loved hearing Mr. Levy’s story, working his way up through the ranks – what an inspiring story!
M. Schuler
March 15, 2010
March 15, 2010
I really loved hearing how Mr. Levy builds his team. It is sometimes too easily forgotten how important it is to have team members from different backgrounds and experiences. All of the crucial decisions you need to make about positioning your brand become much easier that way.
Sally Michaels
March 15, 2010
March 15, 2010
Wow – how thrilling to hear marketing philosophy from one of the best! This was an amazing, informative podcast. Thank you so much!
Marcus Miller
March 15, 2010
March 15, 2010
I particularly liked how honest Mr. Levy was here. He acknowledged that they don’t get it right 100% of the time, which is really something coming from such a top brand. His response about injecting more science into their marketing process was also great to hear.
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March 14, 2010
TV is not dead – hooray for Mr. Levy! Thank you so much for confirming what so many of us know, but are afraid to say in the age of social marketing.