More and more brands have been utilizing social media as a part of their marketing mix. But jumping into the social media space can be a daunting task. In this episode, Jason Falls, a leading educator and thinker in social media and public relations shares his key insights.
Jason, principal of Social Media Explorer, is consistently rated at the top of the Advertising Age Power 150 Blogs list and works with major brands including Humana, Jim Beam, Maker’s Mark and Knob Creek bourbons, NASCAR driver Robby Gordon, Louisville Slugger, and The National Center for Family Literacy. His work has resulted in acclaim and recognition in publication and honors, including a 2009 SAMMY Award for Best Integrated Social/Cross Media Campaign. One of the most in-demand speakers in the social media space, Jason has spoken internationally and nationally and is known for his engaging style, wit and humor, brutal honesty and for adding value to each audience’s experience.
March 1, 2010
Thanks for this – I’ve been very concerned with how to start engaging in social media and Jason made it seem a bit less daunting. I particularly liked how he broke a test effort into measurable results.