It’s not about what we need…it’s about what we want. We need a credit card, we WANT an Amex Black Card

Posted by Brian F Martin on February 05, 2010
Brand Marketing Strategy

The human mind seeks to satisfy 10 primary wants. If your brand or service can find
an authentic way to satisfy 8 out of 10, your product becomes irresistible!

1 Comment to It’s not about what we need…it’s about what we want. We need a credit card, we WANT an Amex Black Card

Paul Marsden
February 8, 2010

Brian, intriguing article – what (if any) framework are you using for this list of 10 primary wants? Thanks!

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