Once a year, awards are given out for the most influential Ad campaigns in the industry. Advertisements involving consumer participation through social media and engagement were the big award winners last year. But do consumers really feel like brands are reaching out to them? And do consumers even care to be involved? We go to Times Square to find the answers.
3 Comments to Do consumers really feel like brands want them to get involved?
Alberto
January 12, 2010
January 12, 2010
Brian – Timely subject and great topic for further discussion. Brands are not taking full advantage of this phenomenon. Consumers want to be involved and brands are doing nothing more than giving lip service to the idea. I don’t understand why more isn’t being done.
Matt G.
January 12, 2010
January 12, 2010
It’s not being done because brands are too lazy to actually come up with new ideas. This way, all they have to do is say “Oh yeah, we totally want your input” and they do one token campaign that lets them say they’re getting input, but they don’t actually do any strategic thinking. It’s no different from brands who create a Facebook page or Twitter account just because they think they’re supposed to be using that crap, but don’t put any thought into how to leverage the tools productively.
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January 11, 2010
It’s funny, because every time I hear about one of these marketing campaigns that surveys random people, or gives samples to random people, or solicits some sort of participation from random people, I always wonder who and where these people are…because I’ve never once had an opportunity to do anything like that. And you’re right, if I had a chance, I absolutely would.