Michael Fasulo is the executive vice president and chief marketing officer for Sony Electronics (SEL). His responsibilities include leading sales, marketing, communications, retail execution and service for SEL. Fasulo also oversees the company’s corporate social responsibility efforts, building a sustainable future through innovation and working to attain a carbon-free footprint. As part of these efforts, Fasulo leads a national program promoting the free recycling of its electronics, as well as the development of eco-friendly products.

In this episode, Mike shares with us how he is getting 5x ROI through integration, how Sony keeps its equity connected across categories, why social media is not new, and what really gets his attention internally and through his partner agencies.

Gary Wohlfeill is the Creative Director for Moosejaw Mountaineering & Backcountry Travel Inc., a specialty outdoor retailer. Gary is a senior member of the Moosejaw Marketing Squad and oversees the development of the m-commerce initiative at Moosejaw as well as the creative direction of Moosejaw, which includes the catalog, web site, photography and private label. He has been at Moosejaw for the past four years.

In this episode, Gary shares how Moosejaw was authentic before it was fashionable to be so. He tells us how they are able to use their authenticity to create a brand experience at every customer touch point, engage their fans through Twitter, Facebook & Mobile, and why they can create the most brand equity with their customers by simply knowing who they are as a company.

Paul Venables is the Founder and Creative Director of a hot independent west coast ad agency Venables Bell & Partners. The agency’s big, sweeping, trademark-able philosophy has nothing to do with buzz generation, media agnosticism or content creation, but is simply “our intentions are good.” Those good intentions have helped Venables and his partners attract big-time clients like Audi, HBO, Intel, The Coca-Cola Company, ConAgra Foods, Vizio and ConocoPhillips. Venables, Bell & Partners was #10 on 2010 Ad Age’s Agency A-List, “Gold” winner in the Graphics 2010 Design Competition, 2009 Kelly award winner, 2009 Cannes Cyber Lyons award winner, and winner of other awards, including D&AD, One Show, Webby, Communication Arts, Addy, Andy, and EFFIE awards.

In this episode, Paul shares with us his business philosophy and vision, how he went from receptionist to running his own agency, why you have to be an entrepreneur for the right reasons, and how challenging your clients and turning down business can make you a stronger company.

Prior to opening VB&P in 2001, Venables was Co-Creative Director, Associate Partner and heir apparent of Goodby, Silverstein & Partners. By the end of his six plus years there he was running over $400 million in business and had won various industry awards. Venables was also an Associate Creative Director at Korey, Kay & Partners, a copywriter at McCaffrey and McCall and, at the start of his career, a telephone receptionist at a small New York agency.