What did they do differently? What were the key drivers? How did they get consumers re-energized about the brand? And most importantly, how did they invest their marketing dollars to have such a significant turnaround?
John Felice, General Manager – Ford Lincoln Mercury Marketing, shares how his team turned it around.
Once a year, awards are given out for the most influential Ad campaigns in the industry. Advertisements involving consumer participation through social media and engagement were the big award winners last year. But do consumers really feel like brands are reaching out to them? And do consumers even care to be involved? We go to Times Square to find the answers.
Creating a new brand and cementing it in the mind of a consumer is one of the most challenging tasks a marketer will face. Now imagine creating that new brand in THE highest spending and most competitive category.
That was the challenge facing Kia Motors. And in this episode, Michael Sprague, Kia’s VP of Marketing, shares their strategy along with some of the key challenges they faced along the way.
© 2010Brand Fast-Trackers
