Over the past few months you’ve probably been hearing about authenticity and transparency. Problem is, as marketing, media and advertising executives, we have not necessarily been trained to communicate in an authentic and transparent way. Today, one of the biggest names in social media marketing, shares clear and precise direction on how to implement these essential tools through social media and regain consumer trust.

Andy Beal is considered one of the world’s most respected internet marketing consultants, an award-winning blogger, professional speaker and co-author of a critically-acclaimed book. His book, “Radically Transparent: Monitoring & Managing Reputations Online,” and blog, Marketing Pilgrim, are relevant and so important to ANY type of company that is online and utilizing social media in their marketing strategy.

Andy was named to the Triangle Business Journal’s “40 Under 40″ and named one of the “Most influential marketers of 2008.” He has consulted with huge national brands including Motorola, GlaxoSmithKline, SAS, Lowes, Quicken Loans and NBC.

Scott Keogh, CMO of Audi of America, has been overseeing all marketing strategy and department responsibilities, as well as leading the company’s marketing efforts to further elevate the positioning of the Audi brand in the U.S. since joining the company in 2006.

Scott’s team has firmly established Audi in the social web space, earning recognition as having the 2nd largest Facebook fan base of an automaker. This guy has changed the way that brands talk about vehicles.

Great insight on how to use the social media space to gain PASSIONATE fans that WANT to go out and speak on your brand!