Alexandra Wheeler, Director of Digital Strategy at Starbucks, has lead the strategy and execution across key digital channels, including Starbucks websites and online communities, social media channels, in-store screens and paid digital media.

In the past year, Alex’s team has established Starbucks as a leader in the social web space, earning recognition as the #1 engaged brand in social media and the most popular brand on Facebook – and beating out huge brands like Coca-Cola in the process.

A must listen to episode for any brand manager, ad agency executive or communications planning executive who wants to better leverage social media as an element of their marketing mix.

As VP of Global Advertising for Large Enterprises with Dell, serial entrepreneur, and winner of the Most Influential Communicator award, Andy Lark KNOWS marketing. In this episode, Andy shares his thoughts on how marketing will change more in the next 5 years than it has in the past 50 and answers some of the industry’s most frequently asked questions. How can you make social media WORK for your brand, big or small? If you’ve got a great idea, how can you go from employee to entrepreneur? And why the RULES OF SELLING apply to ALL marketing positions. As the creator of one of the most successful online marketing strategies we’ve seen to date and owner of a series of his own marketing consulting agencies on the side, when this guy speaks – we listen!