Archive for October, 2009

TRANSPARENCY & EFFECTIVENESS – the NEW rules of advertising

Posted by Brian F Martin on October 23, 2009
Brand Marketing Strategy / 9 Comments

Click on the play button below to listen to the full audio Podcast

 

As the youngest recipient of two WSAA Creative Leader of the Year awards and an inductee into the American Advertising Hall of Fame, Eric Hirshberg, President and Chief Creative Officer of Deutsch LA without question has the chops and is among the best in the business. In this episode, Eric shares actionable advice for brands, entrepreneurs and agency executives alike, spanning a number of topics. In particular, pay attention to his thoughts on the new rules of transparency for brands. There is a lot of power in honesty and authenticity. In today’s service oriented society, brands that say thank you and I’m sorry will win!