Archive for August, 2009

How to spot the next generation of breakthrough digital agencies, products & services

Posted by Brian F Martin on August 11, 2009
Brand Marketing Strategy / 16 Comments

Click on the play button below to listen to the full audio Podcast

 

Brands invest more than $450 Billion to market their products. These brands turn to agencies to help them invest those dollars.

Agencies are often owned by advertising holding companies like WPP or Omnicom or MDC Partners.

I had the pleasure to speak with Brandon Berger who is the VP of Digital at MDC Partners.

Not only does he absolutely know his craft – held positions at Netscape, founded a wireless company and built the digital innovation group at Ogilvy (one of the largest ad agencies in the world) – but now he is in charge of leading acquisitions, investments and strategic partnerships in digital.

Said another way, he’s trying to find, invest in and grow the next generation of breakthrough companies to serve the ever evolving needs of today’s marketers.  His opinion matters.

How a $15 Billion company uses non-traditional marketing to drive sales and shares

Posted by Brian F Martin on August 06, 2009
Brand Marketing Strategy / 15 Comments

Click on the play button below to listen to the full audio Podcast

 

EMC Corporation is the world’s leading developer and provider of information infrastructure technology and solutions. The $15 Billion company is among the top 10 largest technology companies in the world that sits alongside household name brands such as IBM, Microsoft and Hewlett-Packard.

Whitney Tidmarsh, CMO of EMC’s Content Management & Archiving Division, one of the top 100 most influential women in Tech, discusses how she uses non-traditional marketing tools to drive sales.