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	<title>Brand Fast-Trackers</title>
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		<title>Lessons on how to effectively form marketing and strategic partnerships to promote your brand, from Dreamworks&#8217; Head of Worldwide Marketing, Anne Globe</title>
		<link>http://www.brandfasttrackers.com/?p=1821</link>
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		<pubDate>Tue, 31 Aug 2010 01:23:26 +0000</pubDate>
		<dc:creator>Brian F Martin</dc:creator>
				<category><![CDATA[Brand Marketing Strategy]]></category>

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		<description><![CDATA[In this episode, Dreamworks Animation&#8217;s Anne Globe shares how marketing partnerships organically connect fans to their brands, why social media is one of the most exciting new tools available to marketers and how to more effectively utilize it and how sequels and licensing leverage brand equity. Anne Globe is Head of Worldwide Marketing and Consumer [...]]]></description>
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		<title>A lesson on Innovation from Campbell’s Chief Strategist, Carl Johnson</title>
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		<pubDate>Fri, 30 Jul 2010 07:38:56 +0000</pubDate>
		<dc:creator>Brian F Martin</dc:creator>
				<category><![CDATA[Brand Marketing Strategy]]></category>

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		<description><![CDATA[In this episode, Carl Johnson, defines what innovation means within the walls of Campbell’s. Specifically, how the company has encouraged and utilized innovation in order to sustain a competitive advantage in their category and enhance their existing brand equity. Carl Johnson joined Campbell Soup Company in April 2001, as Senior Vice President and Chief Strategy [...]]]></description>
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		<title>Lessons for brand marketers on how to use Apple’s new IOS platform with the creator of the best selling app in history!</title>
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		<pubDate>Thu, 01 Jul 2010 20:36:19 +0000</pubDate>
		<dc:creator>Brian F Martin</dc:creator>
				<category><![CDATA[Brand Marketing Strategy]]></category>

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		<description><![CDATA[In this episode, Bart Decrem, Founder and CEO of Tapulous, shares how brand marketers should utilize Apple’s new iAd network and IOS platform.  The iAd gives an exclusive interactive opportunity for marketers to harness the emotional power of the 30-sec spot.  You simply have to hear this podcast!  Bart Decrem is founder and CEO of [...]]]></description>
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		<title>Jim Stengel, former GMO of P&amp;G, the 6th most profitable corporation in the world, shares his experience</title>
		<link>http://www.brandfasttrackers.com/?p=1755</link>
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		<pubDate>Tue, 08 Jun 2010 15:00:03 +0000</pubDate>
		<dc:creator>Brian F Martin</dc:creator>
				<category><![CDATA[Brand Marketing Strategy]]></category>

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		<description><![CDATA[In this episode, Jim shares invaluable advice for brand managers, marketers and the agencies who support them. Really, a not to be missed episode! Jim is the President/CEO, The Jim Stengel Company, LLC, an author and Adjunct Professor at UCLA Anderson School of Management. Jim’s company is both think tank and consultancy and conducts proprietary [...]]]></description>
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		<title>How PR agencies are embracing and owning social media with Edelman Digital&#8217;s SVP/Director of Insights, Steve Rubel</title>
		<link>http://www.brandfasttrackers.com/?p=1659</link>
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		<pubDate>Tue, 25 May 2010 15:59:57 +0000</pubDate>
		<dc:creator>Brian F Martin</dc:creator>
				<category><![CDATA[Brand Marketing Strategy]]></category>

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		<description><![CDATA[In this episode, Steve talks about how PR agencies are embracing and owning social media by developing in-house solutions and strategies for their clients, how social media enables brands to speak with consumers on a person-to-person basis and why knowing what your brand wants to accomplish with social media is your first task when developing [...]]]></description>
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