http://www.brandfasttrackers.com "One of the Top 5 Marketing Podcasts of 2008!" Tue, 31 Aug 2010 01:25:10 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 One of the Top 5 Marketing Podcasts of 2008! Brian F Martin, CEO and Founder of Brand Connections talks with top marketing executives, media management, and brand strategists to give listeners the inside scoop. Listen and learn as the some of the marketing industry\'s finest discuss trends, techniques, and tips for all marketers. \"One of the Top 5 Marketing Podcasts of 2008!\" Brian F Martin http://www.brandfasttrackers.com/images/brandfasttrackers.jpghttp://www.brandfasttrackers.com marketing, branding, entrepreneurship, marketing strategy, business advice, no Brian F Martin info@brandfasttrackers.com http://www.brandfasttrackers.com/?p=764 http://www.brandfasttrackers.com/?p=764#comments Thu, 07 May 2009 10:00:04 +0000 Brian F Martin http://www.brandfasttrackers.com/?p=764 http://www.brandfasttrackers.com/?feed=rss2&p=764 14 This brand has the RIGHT to use social media! And is doing it the RIGHT way! As you are planning for 2010, no doubt every brand strategy out there includes ‘exploring’ how they can use ‘social media’. At least every brand we work with is. And for good reason. If you are, then this podcast is for you. As 1-800-Flowers.com was kind enough to post a few guideposts with us…questions they ask themselves to keep the program on track. A VERY practical lesson for all brands. 1) Is there a LOGICAL link between the brand and the overall concept? 2) Did we create a VIRTUAL VENUE for them to visit to learn more? 3) Did we recruit someone from within the target audience who is an AUTHORITY? 4) Did we give that authority figure some CURRENCY to use? 5) Are we using social media tools that make it EASY for others to share? Where some brands are struggling is that they are jumping right to #5! Lets put up a Facebook fan page, a corporate blog and ‘TWEET’ out some promotional messages and there you go. This gets you 5 fans (all of which are from your agency) and 10 followers (also from your agency) Some good, practical, applicable learning for any brand. Happy Mothers Day This brand has the RIGHT to use social media! And is doing it the RIGHT way! As you are planning for 2010, no doubt every brand strategy out there includes ‘exploring’ how they can use ‘social media’. At least every brand we work with is. [...] http://www.brandfasttrackers.com/?p=708 http://www.brandfasttrackers.com/?p=708#comments Tue, 28 Apr 2009 10:00:08 +0000 Brian F Martin http://www.brandfasttrackers.com/?p=708 http://www.brandfasttrackers.com/?feed=rss2&p=708 15 In just ten years, internet branding and online advertising has surpassed magazine advertising in terms of total dollars invested by brands. During that time, there have been lots of people talking about how national brands should be using the web. Basically, a lot of opinions. Ironically, most of these people have never worked for a big marketer, nor have they ever marketed a national brand. Today, you’ll get an opportunity to hear from someone who has been doing it since the beginning – and his track record suggests that he knows what he is doing! Seth Greenberg is the Director of Online Advertising and Internet Media for Intuit, marketers of brands like Quicken and Turbo Tax. On a side note, notice his title…more and more companies are dedicating headcount solely to focus on directing the brand’s online marketing and branding investment. In addition to sharing with us how he sold in Vanilla Ice as the spokesperson for an online tax product, (that in and of itself should tell you that he’s a good marketer), you will get an insider’s look as to what it’s like to be responsible for a major online investment. Be sure to check out… Intuit’s The TaxRap featuring Vanilla Ice: http://TheTaxRap.com AOL homepage take over: http://aol.taxmojo.com The TurboTron (Click on Full Experience): http://wow.taxmojo.com & http://hoops.taxmojo.com In just ten years, internet branding and online advertising has surpassed magazine advertising in terms of total dollars invested by brands. During that time, there have been lots of people talking about how national brands should be using the web. [...] Brian F Martin 35:14 marketing,media,advertising no