As marketing strategies continue to quickly evolve, our recent podcast with Donna Goldsmith, former COO of WWE, reminded us of core marketing absolutes when approaching branding:
- What is the objective you want to convey to your consumer?
- How can you get that message across at the least cost?
- What is the ROI by the messaging or the mechanics used to convey that message?
Specifically in Donna’s experiences with sports and entertainment brands, she conveyed that the product or “brand” she was marketing was often times the talent associated with the NBA or WWE, however, the same strategies applied across the board.
To hear the full podcast, check us out on itunes or stitcher!
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