Consumer Advertising tells consumers what to think;
Shopper marketing tells them what to do.
In today’s episode, we delve more deeply into the definition of shopper marketing and all of its aspects. The lightbulb went off for me when Chris talked about the differences in consumers’ mindsets depending on what role they are playing at a given time. Honestly, I always considered myself a consumer and had never thought about the times I become a shopper and what that means for marketers.
Consumer Mindset vs. Shopper Mindset
- The consumer mindset absorbs information that builds the perception. It’s the building of the emotional relationship with the brand.
- The shopper mindset absorbs any information that is involved with how a person shops a particular category, brand, or product.
- The shopper mindset is always influenced by the consumer mindset.
- The consumer can shift into the shopper mindset anywhere and at anytime, not just in the store.
To hear the rest of the interview, tune in below or hop on over to iTunes. No time to sync? Check us out on Stitcher, all of your podcasts will download automatically. Enter the code brandconnection for a chance to win.