Today, we are thrilled to be joined again by Jason Falls. Jason is the founder of Social Media Explorer, an award-winning social media strategist and the co-author of No Bullshit Social Media, The All-Business, No-Hype Guide to Social Media Marketing.
He shares how brands should be approaching social media marketing strategically in order to drive business for your brand. Jason hits on the importance of defining the audience you are trying to reach, understanding their pain points are, and knowing where they congregate online, BEFORE you prescribe a strategy.
He also shares his thoughts on influencer marketing and what brands really need to be aware of when they are playing in this space.
[Title Graphic from the INBOUND MARKETING BLOG]