The shift in social landscape has been remarkable during the last couple of years. New opportunities for brands to push their marketing to incredible places are constantly created. Yet, the technology and the opportunities it provides requires a real understanding of what it shift means and how to take advantage of it. in today’s episode, we turn to Mitch Joel, one of North America’s leading digital visionaries, and also president and partner of Twist Image. Mitch shares his forward thinking perspectives on brands and social and digital marketing in what he calls “the one screen world.” It doesn’t matter what the screen is, it matters what is on the screen. Mitch aims for brands to better understand who their consumers are, what they want and especially how they want to be connected to brands. Building a powerful direct relationship to consumers and prevent brand confusion requires a clear vision of the relationship you want with your consumers.
Check out this recent video interview of Mitch by upcoming guest Mark Schaefer:
Bio: When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Mitch Joel is President of Twist Image – an award-winning Digital Marketing and Communications agency. He has been called a marketing and communications visionary, interactive expert and community leader. He is also a Blogger, Podcaster, passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and new media. Joel speaks frequently to diverse groups like Wal-Mart, Starbucks, Nestle, Procter and Gamble, Unilever and has shared the stage with former President of the United States, Bill Clinton, Sir Richard Branson, Malcolm Gladwell, Anthony Robbins, Tom Peters and Dr. Phil. As a professional speaker, Mitch is represented exclusively by Greater Talent Network in the U.S. and by Speaker’s Spotlight in Canada. Joel is frequently called upon to be a subject matter expert for, BusinessWeek, Fast Company, Marketing Magazine, and many other media outlets. His newspaper business column, New Business – Six Pixels of Separation, runs bi-monthly in both The Montreal Gazette and Vancouver Sun and he also has a regular column, Media Hacker, on The Huffington Post. His first book, Six Pixels of Separation (published by Grand Central Publishing – Hachette Book Group), named after his successful Blog and Podcast is a business and marketing bestseller. His next book, CTRL ALT DEL, (also published by Grand Central Publishing) will be coming out in Spring 2013.