Brand Fast-Trackers #137 – Marketing a Non-Profit Like a For-Profit

February 29, 2012, 3 // no responses
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In today’s episode, we speak with Caryl Stern, the CEO of the US Fund for UNICEF. Caryl shares incredible insights on how she applied for-profit thinking to the building and running of one of the most successful non-profits in the world. There is often a view that for-profits and non-profits must be run in a fundamentally different way, but Caryl shows us that the exact opposite is true with the US Fund. There are incredible lessons here for both non- and for-profits alike. If you are a brand marketer in either arena, this is a must listen episode. Enjoy!

Here’s a link to UNICEF.


Caryl joined the U.S. Fund for UNICEF in 2006 as Chief Operating Officer and served as Acting President for a short time before assuming her current position in May 2007. Previously, she served as Chief Operating Officer and Senior Associate National Director of the Anti-Defamation League (ADL), and prior to that had a ten-year career in higher education, most recently as a Dean at Polytechnic University in New York. Caryl is a member of the Boards of the United Nations International School, WE ARE FAMILY Foundation and the Martin Luther King Memorial Project Foundation, as well as an advisory Board Member of the WNBA. She is the co-author of Hate Hurts: How Children Learn and Unlearn Prejudice (Scholastic, 2000) and Future Perfect: A Model for Professional Development (NACA, 1987). In December 2000, Caryl was named one of “25 Mothers We Love” by Working Mother Magazine. In 2009, she was honored with the “Empowering Woman Award” from the General Federation of Women’s Clubs and the “Woman of Influence” award by the Jewish Women’s Foundation.  In 2010, she was named a “Role MOMel” by Moms and the City on Caryl holds a Bachelor’s degree from SUNY Oneonta, where she was named “Outstanding Alumna,” and has a Master’s degree from Western Illinois University. She has also completed the course work towards a Ph.D. in higher education at Loyola University in Chicago. Caryl has served as a Charter Member of the U.S. Fund for UNICEF Kiwanis Club since September 2010. She is married and has 3 sons and a granddaughter.

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Bre Hiser has written 132 posts in this blog.

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