[podcast flashvars="titles: 'David Epstein and Steven Revare',animation: 'no',initialvolume: '100'"]http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_david_epstein_steven_revare.mp3[/podcast]
There is tremendous data to suggest that social media has fundamentally changed the way we live and communicate. We send out 35MM tweets per day and spend 700B minutes on Facebook per month – really astonishing statistics when you think about it. There is no way that usage could not alter how we are communicating and therefore living. In this podcast, we speak with David Epstein and Steven Revare, authors of Social Butterflies. The process they used to write the book was to speak with the social media mavens who are really shaping how consumers use these mediums. Though the book is not written for brands, we were very curious to ask David and Steven how consumers are reacting to the degree to which brands are utilizing the social media space. I think you will be surprised on what they say.
Here’s a link to download Social Butterflies for free.
Since 1994, Steven Revare has worked on the creative and strategic sides of interactive media for businesses across the country, now as the Creative Director of Egg Studios, which develops branded entertainment and content for businesses in the Midwest. He also founded Slugworth, Incorporated, which created apps and content for online and social media entertainment. Previously, Steve served as E-Business Marketing Director for Compuware Corporation. In early February of 2000, Compuware acquired BlairLake, a company co-founded by Revare. BlairLake developed creative Web and intranet solutions for major brands and organizations like Lee Apparel, Hostess, the Ewing Marion Kauffman Foundation, and American Century. Immediately prior to co-founding BlairLake, Steve created interfaces, wrote copy, and produced interactive projects, including two with comedian Dennis Miller. His experience also includes several years as an award-winning writer/producer/editor for network-affiliated television stations. Steve earned a BA in English from Indiana University, and an MA in English, Creative Writing, at The University of Missouri Kansas City. Steve had his first novel, Raw, published in September of 2010.
David Epstein has worked in digital media since 1995 as both an entrepreneur and for large corporate entities. Currently he works as President of Egg Social Media. Until 2008, David was the Vice-President of Digital Strategy for NBC Universal. Part of David’s responsibilities were taking on-air television properties for the networks and repurposing and building their presence online. In addition, David served on the Digital Roundtable for NBC, which set and implemented the strategic digital direction for the network. Before joining NBC, David co-founded BlairLake New Media in 1995. An Internet design and strategy firm, BlairLake created web strategies for Fortune 500 companies, magazines, not-for-profit institutions, and startups. A lawyer by training, prior to the formation of BlairLake, David practiced law in Kansas City, Missouri. David has his undergrad degree in Political Science from The University of Kansas and his law degree from Drake University. He passed the bar in Kansas and Missouri, and has lived in New York City since 1998.