[podcast flashvars="titles: 'Stephen Denny',animation: 'no',initialvolume: '100'"]http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_stephen_denny.mp3[/podcast]
Most brands are not giants. In fact, most brand managers are dealing with limited budgets and struggle to break through the status quo. In this podcast, we talk to the author of Killing Giants: How to Topple the Goliath in your Industry, Stephen Denny. The book gives phenomenal examples of how the upstart can dominate by using unique strategies. This story is so brilliant. Stephen Denny studied them. If you are starting a new business, particularly a new digital business, these strategies are practical and applicable. You will love them.
Here’s a link to buy Killing Giants.
Stephen Denny is a competitive strategy + marketing consultant, helping brands in technology, consumer products, clean energy and services define their competitive positioning, communication strategies and implementation plans in the market. He is the author of Killing Giants: 10 Strategies to Topple the Goliath In Your Industry (Portfolio US & Penguin UK). Apart from writing and consulting, Denny is a frequent speaker at corporate events and industry conferences on topics relating to competitive strategy and marketing. He holds multiple patents, has lived and worked in both the US and Japan, and has an MBA from the Wharton School. Prior to consulting, he was a 20+ year senior marketing executive having managed the people, strategy and budgets at brand name technology companies like at Sony, Onstar, Iomega and Plantronics. He lives outside of Santa Cruz, CA.