If you have a desire to go from employee to entrepreneur, this is a guy to listen to – a new podcast with the Co-Founder & Chief Brand Architect of Method Home. (Ep 108)

October 12, 2010, 3 // no responses
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In this podcast Eric presents the important steps in transitioning from an employee to the head of your own company, and the mindset to do it. To launch Method, one of the fastest growing and most innovative companies to date, Eric looked to fill in the gaps of a large market (detergent), in order to meet a consumer need or desire that would otherwise be missed. He inspires all to find that empty space in a market and produce a well-targeted innovative product.

Eric makes soap. Really nice smelling soap that’s non-toxic and good for the planet. Soap that’s really beautiful, too, that makes people want to clean. In 2001, Eric and his high school buddy Adam started Method, from their personal savings and $100 in cash as capital, Eric and Adam started innovating chic green products. They launched the first concentrated laundry detergent, ultimately transforming the $4 billion industry. Other milestones include biodiesel shipping, vegan fabric softener and bamboo wipes. Today, Method has over 100 planet friendly cleaning products that can be found in stores across America, Canada and the UK and has risen to a $100 million brand — a brand that was ranked the 7th fastest growing company in America by Inc. Magazine and as one of the most innovative companies in the world by Fast Company. He’s been named an eco-leader by Vanity Fair, a Food & Wine Tastemaker, an eco-revolutionary by Time Magazine, PETA’s Person of the Year, and one of People Magazine’s Sexiest People Alive. Okay, that last one’s not really true, but the others are. Eric lives in Marin with his wife Ingrid and two children Anya and Matias.

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2 comments
Shea
Shea

This podcast is truly inspiring. I share the same desire as Eric to eventually be an entrepreneur and develop a brand that makes an impact in a broad category. I too am developing my marketing career working as an account manager and always looking for how my peers are finding success. I ask about their thought processes and drivers to best prepare for the journey. I appreciate Eric sharing his journey in developing Method because it assures me that it is possible to have a dream and with the right process you can accomplish it. Thanks for sharing Eric and I look forward to putting your process into affect.

Amy
Amy

I absolutely love your story Eric. It's amazing how you took such a simple product and transformed it into a multi billion dollar industry. Your entrepreneurial skills are outstanding and I took away many key learnings from listening. Method is a great product! Thanks for sharing.

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  1. [...] companies this makes me think about (and 2 past podcast guests coincidentally!) is Method and Seventh Generation. Neither of them were trying to be like their giant competitors. Method [...]