[podcast flashvars="titles: 'Eric Ryan',animation: 'no',initialvolume: '100'"]http://www.brandfasttrackers.com/podcasts/brand_fast_trackers_eric_ryan.mp3[/podcast]
In this podcast Eric presents the important steps in transitioning from an employee to the head of your own company, and the mindset to do it. To launch Method, one of the fastest growing and most innovative companies to date, Eric looked to fill in the gaps of a large market (detergent), in order to meet a consumer need or desire that would otherwise be missed. He inspires all to find that empty space in a market and produce a well-targeted innovative product.
Eric makes soap. Really nice smelling soap that’s non-toxic and good for the planet. Soap that’s really beautiful, too, that makes people want to clean. In 2001, Eric and his high school buddy Adam started Method, from their personal savings and $100 in cash as capital, Eric and Adam started innovating chic green products. They launched the first concentrated laundry detergent, ultimately transforming the $4 billion industry. Other milestones include biodiesel shipping, vegan fabric softener and bamboo wipes. Today, Method has over 100 planet friendly cleaning products that can be found in stores across America, Canada and the UK and has risen to a $100 million brand — a brand that was ranked the 7th fastest growing company in America by Inc. Magazine and as one of the most innovative companies in the world by Fast Company. He’s been named an eco-leader by Vanity Fair, a Food & Wine Tastemaker, an eco-revolutionary by Time Magazine, PETA’s Person of the Year, and one of People Magazine’s Sexiest People Alive. Okay, that last one’s not really true, but the others are. Eric lives in Marin with his wife Ingrid and two children Anya and Matias.