When a marketing executive who manages some of the biggest brands on the planet takes time to share his opinion…odds are…there is something to learn! In this episode, we speak to Keith Levy, VP of Marketing for Anheuser-Busch. He shares with us his philosophy on brand building, creative, building his team, utilizing social media and the value of advertising in the Super Bowl.
Brand Fast-Trackers will help you build a stronger brand.
Each day we talk to, work with and learn from the very best marketing, advertising and media executives working on brands like Sony, Microsoft, Verizon, Ford and P&G.
This gives us unique insight into successful marketing strategies.
These lessons, combined with the experiences shared within this community, can then be applied to your own brand or business.
This gives us unique insight into successful marketing strategies.
These lessons, combined with the experiences shared within this community, can then be applied to your own brand or business.
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More and more brands have been utilizing social media as a part of their marketing mix. But jumping into the social media space can be a daunting task. In this episode, Jason Falls, a leading educator and thinker in social media and public relations shares his key insights.
Jason, principal of Social Media Explorer, is consistently rated at the top of the Advertising Age Power 150 Blogs list and works with major brands including Humana, Jim Beam, Maker’s Mark and Knob Creek bourbons, NASCAR driver Robby Gordon, Louisville Slugger, and The National Center for Family Literacy. His work has resulted in acclaim and recognition in publication and honors, including a 2009 SAMMY Award for Best Integrated Social/Cross Media Campaign. One of the most in-demand speakers in the social media space, Jason has spoken internationally and nationally and is known for his engaging style, wit and humor, brutal honesty and for adding value to each audience’s experience.
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The human mind seeks to satisfy 10 primary wants. If your brand or service can find
an authentic way to satisfy 8 out of 10, your product becomes irresistible!
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What did they do differently? What were the key drivers? How did they get consumers re-energized about the brand? And most importantly, how did they invest their marketing dollars to have such a significant turnaround?
John Felice, General Manager – Ford Lincoln Mercury Marketing, shares how his team turned it around.
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Once a year, awards are given out for the most influential Ad campaigns in the industry. Advertisements involving consumer participation through social media and engagement were the big award winners last year. But do consumers really feel like brands are reaching out to them? And do consumers even care to be involved? We go to Times Square to find the answers.
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TV is not dead – hooray for Mr. Levy! Thank you so much for confirming what so many of us know, but are afraid to say in the age of social marketing.
Comment by Luke Jackson — March 14, 2010 @ 9:51 am
It was great to hear more about how Anheuser-Busch is incorporating social into their marketing mix. I completely agree that social can bring tremendous brand energy. And Mr. Levy’s comment on how millions of fans are great, but that 100,000 of the right kind of fans was spot on!
Comment by Mary Grimes — March 14, 2010 @ 12:54 pm
I loved hearing Mr. Levy’s story, working his way up through the ranks – what an inspiring story!
Comment by Beatrice T. — March 15, 2010 @ 7:51 am
I really loved hearing how Mr. Levy builds his team. It is sometimes too easily forgotten how important it is to have team members from different backgrounds and experiences. All of the crucial decisions you need to make about positioning your brand become much easier that way.
Comment by M. Schuler — March 15, 2010 @ 11:07 am
Wow – how thrilling to hear marketing philosophy from one of the best! This was an amazing, informative podcast. Thank you so much!
Comment by Sally Michaels — March 15, 2010 @ 12:40 pm
I particularly liked how honest Mr. Levy was here. He acknowledged that they don’t get it right 100% of the time, which is really something coming from such a top brand. His response about injecting more science into their marketing process was also great to hear.
Comment by Marcus Miller — March 15, 2010 @ 3:58 pm