Brand Fast-Trackers will help you build a stronger brand.
Each day we talk to, work with and learn from the very best marketing, advertising and media executives working on brands like Sony, Microsoft, Verizon, Ford and P&G.

This gives us unique insight into successful marketing strategies.

These lessons, combined with the experiences shared within this community, can then be applied to your own brand or business.


It’s not about what we need…it’s about what we want. We need a credit card, we WANT an Amex Black Card

Posted by Brian F Martin on February 05, 2010
Brand Marketing Strategy / 1 Comment

AdAge Article It’s not about what we need…it’s about what we want.  We need a credit card, we WANT an Amex Black Card

The human mind seeks to satisfy 10 primary wants. If your brand or service can find
an authentic way to satisfy 8 out of 10, your product becomes irresistible!



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Ford Sales up 33%!! This is how they did it

Posted by Brian F Martin on January 24, 2010
Brand Marketing Strategy / 8 Comments


Click on the play button below to listen to the full audio Podcast

 

What did they do differently? What were the key drivers? How did they get consumers re-energized about the brand? And most importantly, how did they invest their marketing dollars to have such a significant turnaround?

John Felice, General Manager – Ford Lincoln Mercury Marketing, shares how his team turned it around.



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Do consumers really feel like brands want them to get involved?

Posted by Brian F Martin on January 11, 2010
Brand Marketing Strategy / 3 Comments

Once a year, awards are given out for the most influential Ad campaigns in the industry. Advertisements involving consumer participation through social media and engagement were the big award winners last year. But do consumers really feel like brands are reaching out to them? And do consumers even care to be involved? We go to Times Square to find the answers.



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How Kia Motors created a new brand in THE most competitive category!

Posted by Brian F Martin on January 07, 2010
Brand Marketing Strategy / 7 Comments

Click on the play button below to listen to the full audio Podcast

 

Creating a new brand and cementing it in the mind of a consumer is one of the most challenging tasks a marketer will face. Now imagine creating that new brand in THE highest spending and most competitive category.

That was the challenge facing Kia Motors. And in this episode, Michael Sprague, Kia’s VP of Marketing, shares their strategy along with some of the key challenges they faced along the way.



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Transparency & Authenticity are key when communicating & influencing consumers through the social web

Posted by Brian F Martin on December 18, 2009
Brand Marketing Strategy / 3 Comments

Click on the play button below to listen to the full audio Podcast

 

Over the past few months you’ve probably been hearing about authenticity and transparency. Problem is, as marketing, media and advertising executives, we have not necessarily been trained to communicate in an authentic and transparent way. Today, one of the biggest names in social media marketing, shares clear and precise direction on how to implement these essential tools through social media and regain consumer trust.

Andy Beal is considered one of the world’s most respected internet marketing consultants, an award-winning blogger, professional speaker and co-author of a critically-acclaimed book. His book, “Radically Transparent: Monitoring & Managing Reputations Online,” and blog, Marketing Pilgrim, are relevant and so important to ANY type of company that is online and utilizing social media in their marketing strategy.

Andy was named to the Triangle Business Journal’s “40 Under 40″ and named one of the “Most influential marketers of 2008.” He has consulted with huge national brands including Motorola, GlaxoSmithKline, SAS, Lowes, Quicken Loans and NBC.



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