Brand Fast-Trackers will help you build a stronger brand.
Each day we talk to, work with and learn from the very best marketing, advertising and media executives working on brands like Sony, Microsoft, Verizon, Ford and P&G.

This gives us unique insight into successful marketing strategies.

These lessons, combined with the experiences shared within this community, can then be applied to your own brand or business.


Growing some of the biggest brand icons on the planet

Posted by Brian F Martin on March 12, 2010
Brand Marketing Strategy / 6 Comments

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When a marketing executive who manages some of the biggest brands on the planet takes time to share his opinion…odds are…there is something to learn! In this episode, we speak to Keith Levy, VP of Marketing for Anheuser-Busch. He shares with us his philosophy on brand building, creative, building his team, utilizing social media and the value of advertising in the Super Bowl.



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How your brand can START to leverage social media

Posted by Brian F Martin on February 28, 2010
Brand Marketing Strategy / 9 Comments

Click on the play button below to listen to the full audio Podcast

 

More and more brands have been utilizing social media as a part of their marketing mix. But jumping into the social media space can be a daunting task. In this episode, Jason Falls, a leading educator and thinker in social media and public relations shares his key insights.

Jason, principal of Social Media Explorer, is consistently rated at the top of the Advertising Age Power 150 Blogs list and works with major brands including Humana, Jim Beam, Maker’s Mark and Knob Creek bourbons, NASCAR driver Robby Gordon, Louisville Slugger, and The National Center for Family Literacy. His work has resulted in acclaim and recognition in publication and honors, including a 2009 SAMMY Award for Best Integrated Social/Cross Media Campaign. One of the most in-demand speakers in the social media space, Jason has spoken internationally and nationally and is known for his engaging style, wit and humor, brutal honesty and for adding value to each audience’s experience.



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It’s not about what we need…it’s about what we want. We need a credit card, we WANT an Amex Black Card

Posted by Brian F Martin on February 05, 2010
Brand Marketing Strategy / 2 Comments

AdAge Article It’s not about what we need…it’s about what we want.  We need a credit card, we WANT an Amex Black Card

The human mind seeks to satisfy 10 primary wants. If your brand or service can find
an authentic way to satisfy 8 out of 10, your product becomes irresistible!



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Ford Sales up 33%!! This is how they did it

Posted by Brian F Martin on January 24, 2010
Brand Marketing Strategy / 8 Comments


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What did they do differently? What were the key drivers? How did they get consumers re-energized about the brand? And most importantly, how did they invest their marketing dollars to have such a significant turnaround?

John Felice, General Manager – Ford Lincoln Mercury Marketing, shares how his team turned it around.



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Do consumers really feel like brands want them to get involved?

Posted by Brian F Martin on January 11, 2010
Brand Marketing Strategy / 3 Comments

Once a year, awards are given out for the most influential Ad campaigns in the industry. Advertisements involving consumer participation through social media and engagement were the big award winners last year. But do consumers really feel like brands are reaching out to them? And do consumers even care to be involved? We go to Times Square to find the answers.



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