The human mind seeks to satisfy 10 primary wants. If your brand or service can find
an authentic way to satisfy 8 out of 10, your product becomes irresistible!
Brand Fast-Trackers will help you build a stronger brand.
Each day we talk to, work with and learn from the very best marketing, advertising and media executives working on brands like Sony, Microsoft, Verizon, Ford and P&G.
This gives us unique insight into successful marketing strategies.
These lessons, combined with the experiences shared within this community, can then be applied to your own brand or business.
This gives us unique insight into successful marketing strategies.
These lessons, combined with the experiences shared within this community, can then be applied to your own brand or business.
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What did they do differently? What were the key drivers? How did they get consumers re-energized about the brand? And most importantly, how did they invest their marketing dollars to have such a significant turnaround?
John Felice, General Manager – Ford Lincoln Mercury Marketing, shares how his team turned it around.
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Once a year, awards are given out for the most influential Ad campaigns in the industry. Advertisements involving consumer participation through social media and engagement were the big award winners last year. But do consumers really feel like brands are reaching out to them? And do consumers even care to be involved? We go to Times Square to find the answers.
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Creating a new brand and cementing it in the mind of a consumer is one of the most challenging tasks a marketer will face. Now imagine creating that new brand in THE highest spending and most competitive category.
That was the challenge facing Kia Motors. And in this episode, Michael Sprague, Kia’s VP of Marketing, shares their strategy along with some of the key challenges they faced along the way.
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Over the past few months you’ve probably been hearing about authenticity and transparency. Problem is, as marketing, media and advertising executives, we have not necessarily been trained to communicate in an authentic and transparent way. Today, one of the biggest names in social media marketing, shares clear and precise direction on how to implement these essential tools through social media and regain consumer trust.
Andy Beal is considered one of the world’s most respected internet marketing consultants, an award-winning blogger, professional speaker and co-author of a critically-acclaimed book. His book, “Radically Transparent: Monitoring & Managing Reputations Online,” and blog, Marketing Pilgrim, are relevant and so important to ANY type of company that is online and utilizing social media in their marketing strategy.
Andy was named to the Triangle Business Journal’s “40 Under 40″ and named one of the “Most influential marketers of 2008.” He has consulted with huge national brands including Motorola, GlaxoSmithKline, SAS, Lowes, Quicken Loans and NBC.
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Brian, intriguing article – what (if any) framework are you using for this list of 10 primary wants? Thanks!
Comment by Paul Marsden — February 8, 2010 @ 10:33 am