In this episode, Dreamworks Animation’s Anne Globe shares how marketing partnerships organically connect fans to their brands, why social media is one of the most exciting new tools available to marketers and how to more effectively utilize it and how sequels and licensing leverage brand equity.

Anne Globe is Head of Worldwide Marketing and Consumer Products for DreamWorks Animation where she is responsible for overseeing all theatrical marketing, consumer products and promotion for DreamWorks Animation properties. Highlights of her career include heading the theatrical marketing campaigns on the company’s first-ever InTru3D release, “Monsters vs. Aliens,” as well as “Kung Fu Panda,” which grossed over $630 million worldwide, making it the company’s most successful non-sequel release and the biggest animated film of 2008.  Additionally, “Shrek the Third,” set the all-time record opening weekend for an animated film at $121 million (beating the previous record set by “Shrek 2″), and the original “Shrek,” which won the first-ever Academy Award® for Best Animated Feature in 2002. Since joining DreamWorks in 1996, Globe has created and implemented all consumer products and promotional campaigns for DreamWorks Animation’s event films and other properties, helping to establish DreamWorks Animation as one of the premiere worldwide entertainment brands. As Globe oversees all departments relating to marketing and consumer products, these encompass film marketing, media, public relations, publishing, video games, and theme parks. Her duties have expanded to include marketing efforts behind DreamWorks Theatricals Tony award nominated Broadway show, “Shrek The Musical.” Globe also manages the ongoing long-term relationships with the company’s marketing partners, including Intel, Hewlett Packard, McDonalds, General Mills and Kellogg’s (among others) as well as studio relationships with strategic alliance partners such as IMAX, RealD and Nickelodeon, which airs the successful DreamWorks Animation television series, “The Penguins of Madagascar.” Prior to joining DreamWorks Animation, Globe served as Vice President of Promotions at MCA/Universal and, prior to that, as Director of National Promotions for Universal Pictures and Universal Studios Hollywood. She began her marketing career at The Walt Disney Studios. Globe graduated from Syracuse University with a B.S. in Marketing and a B.S. in Communications.

In this episode, Carl Johnson, defines what innovation means within the walls of Campbell’s. Specifically, how the company has encouraged and utilized innovation in order to sustain a competitive advantage in their category and enhance their existing brand equity.

Carl Johnson joined Campbell Soup Company in April 2001, as Senior Vice President and Chief Strategy Officer. He has direct responsibility for corporate strategy, Research & Development and Quality, corporate marketing services, licensing, and e-Business. He reports to Douglas R. Conant, President and Chief Executive Officer. Carl joined Campbell from Kraft Foods, where he ran three successively larger business divisions. He joined Kraft in 1992 as Vice President, Strategy, for Kraft Foods, USA. In 1993, he became Executive Vice President, Kraft USA and General Manager of Kraft’s Specialty Products Division. In 1995, he was made Executive Vice President of Kraft Foods, N.A., General Manager of the Meals Division and member of the Kraft Foods N.A. Operating Committee. 1997, Carl was named President of the $2.5 billion New Meals Division when the former Meals and Enhancers divisions were consolidated. In this capacity through early 2001, he led the division’s three-year transformation, restoring sales and earnings momentum and achieving record-high operating income growth. Prior to Kraft, Carl was a senior partner and director of the consumer goods consulting practice at Marketing Corporation of America, where his key clients included among others, Kraft, Con Agra, Cadbury Schweppes, Readers’ Digest and NYNEX. Before that, he was Vice President of Worldwide Advertising at Polaroid Corporation. He began his career with a 10-year tenure at Colgate-Palmolive in marketing management on both personal care and household products. Carl earned his B.A. degree in government and economics from Wesleyan University, and his M.B.A. degree from the University of Chicago. Carl is an Advisory Board Member of the Agricultural Sustainability Institute, University of California, Davis. He serves as a Trustee of the Adelphic Educational Fund at Alpha Delta Phi, Wesleyan University. He also serves as a member of the board of directors of Avedro, Inc., a pioneer in vision correction technology.

In this episode, Bart Decrem, Founder and CEO of Tapulous, shares how brand marketers should utilize Apple’s new iAd network and IOS platform.  The iAd gives an exclusive interactive opportunity for marketers to harness the emotional power of the 30-sec spot.  You simply have to hear this podcast!

 Bart Decrem is founder and CEO of Tapulous, a Palo Alto-based startup building social apps for the iPhone, including the wildly successful rhythm game Tap Tap Revenge. Bart has been featured as one of Fast Company’s 100 Most Creative People in Business (May 2009), in Advertising Age’s “2010 Creativity 50” (March 2010) and Newsweek’s Silicon “Valley Future Superstars” (April 2010).  In May 2010, Fast Company featured him again, as a “Blast from the Past”.  Tap Tap Revenge, the Guitar Hero of the iPhone, launched in July of 2008. Twenty days later, the game nearly reached 1 million downloads. Tap Tap is now the most popular app on the iPhone and iPod Touch, with one study claiming that 1 in every 3 U.S. iPhone users has downloaded the game. Bart Decrem has launched two sequels and brought the success to record labels, which created artist-branded versions from the Black Eyed Peas and Justin Bieber. With over 15 million combined downloads, Decrem is turning his attention next to the iPad and Android.  Before founding Tapulous, Bart was the founding CEO of Flock, the social web browser company, and a co-founder of Eazel, a company working to make Linux easier to use. Bart also headed marketing and business affairs for the Firefox 1.0 launch. In between, Bart has been an Entrepreneur-In-Residence at Doll Capital Management and worked on a number of community projects, including founding Plugged In, one of the nation’s first digital divide programs. Bart speaks 8 languages and was born and raised in Belgium.

In this episode, Jim shares invaluable advice for brand managers, marketers and the agencies who support them. Really, a not to be missed episode!

Jim is the President/CEO, The Jim Stengel Company, LLC, an author and Adjunct Professor at UCLA Anderson School of Management. Jim’s company is both think tank and consultancy and conducts proprietary research, generates thought leadership and applies a new ideals-driven framework to drive business growth in today’s global economy. He is the former GMO of $83B Procter & Gamble, where he oversaw an $8B advertising budget and had organizational responsibility for nearly 7,000 people. He was recognized in 2003, 2004, 2006 and 2007 by Advertising Age as the number one “Power Player” in marketing. In 2005, he was recognized as Grand Marketer of the Year by Brandweek magazine, the same year P&G was named Marketer of the Year by Advertising Age magazine. Highly regarded, his leadership was also recognized in 2008 when P&G was honored as the 2008 Cannes International Advertising Festival Advertiser of the Year for the first time in company history. In his seven years as GMO, he personally led the transformation that has firmly established P&G as one of the most admired brand-building companies in the world. He joined the company in 1983, and before that spent four years at Time Incorporated in the Time-Life Books division. He grew up in Lancaster, Pennsylvania, in a family of six children. He holds a BA from Franklin & Marshall College, and an MBA from The Pennsylvania State University (Smeal School of Business). Jim is on the Board of Directors for AOL and the Motorola Corporation. He serves as an Advisor for MarketShare Partners, an industry-leading marketing analytics firm, and for Spencer Trask Collaborative Innovations, LLC. Jim and his wife Kathleen have two children, and split their time between Cincinnati, Ohio and Coronado, California.

In this episode, Steve talks about how PR agencies are embracing and owning social media by developing in-house solutions and strategies for their clients, how social media enables brands to speak with consumers on a person-to-person basis and why knowing what your brand wants to accomplish with social media is your first task when developing your social strategy.

Steve Rubel is the SVP and Director of Insights for Edelman Digital. He studies global technology, media and online trends and shapes them into actionable insights and marketing communications strategies. In his role, Rubel has served as senior strategic advisor to Edelman clients such as Dannon, HP, PepsiCo, Zagat, Unilever, Microsoft and many others. Rubel supports the account planning processes, intellectual property development and the firm’s innovation and business development efforts. He is a member of the Edelman Digital senior leadership committee. Prior to joining Edelman in 2006, Rubel worked for 15 years in a variety of marketing communications positions in corporate, non-profit and small/mid-sized PR firms. Most recently, he spent five years at CooperKatz & Company where he pioneered the use of blogs as a marketing vehicle for clients such as the Association of National Advertisers, simplehuman, and Vespa. Steve’s writings on emerging technology have been called must-read by the Wall Street Journal, Forbes, CNET, PC Magazine and Forrester Research. In addition, he is actively followed by more than 34,000 on Twitter, writes a bi-weekly column for Advertising Age and is often sought by the press and as a keynote speaker. Rubel has been named to several prestigious lists, including: PR Week’s 40 Under 40, The Forbes.com Web Celeb 25, PC Magazine’s 100 Favorite Blogs, Media Magazine’s Media 100, the AlwaysOn/Technorati Open Media 100 and the CNET News.com Blog 100.